Daily newspaper Le Figaro is currently running an interactive poster campaign with JCDecaux’s visual recognition app U snap and a push SMS operation from M-régie, to promote its new supplement “J’aime Paris “(“I Love Paris”). M-régie selected 40,000 smart-phone users living in the Ile de France (Paris and its neighbouring districts) and sent them a…More

Newad will integrate NFC technology into its indoor advertising network. The company collaborates with Vancouver’s Gauge Mobile, a technology partner and developer of the Scanvee platform, which integrates the NFC management system. As of January 2012, NFC chips, embedded into the advertising displays, will allow smartphone owners to tap their phone to the ad and…More

Following the initial launch in France in October 2010, and in Germany in June 2011, JCDecaux’s visual recognition app, uSnap, will be launched in China and Hong Kong this summer. By the end of June, some 400 campaigns had already featured a uSnap element, and the app has been downloaded 70,000 times.

For the promotion of its “Acqua di Gioia” and “Acqua di Giò” perfumes, Giorgio Armani decided to launch an interactive campaign on SGA sites. Known as “Shoot & Win”, the operation uses PosterPlus, the poster company’s visual recognition smart-phone app. Users are invited to photograph the posters with their smart-phones to receive a coupon worth…More

Last week, the Fevad (French E-commerce and Distance Selling Trade Association) and Médiamétrie published the results of their 7th barometer of internet purchase behaviour. According to the study, nearly 9 out of 10 internet users prepare their purchases online – with a new twist: information channels are converging since the web is also being consulted…More

The Meridiano Tenerife Mall in Santa Cruz de Tenerife (Canary Islands) has just been equipped with a large format interactive digital totem. Through an application available in eight languages, it allows visitors to locate the different shops, know more about the services and events offered by the mall, access different promotional offers and even download…More

Kinetic has just released its must-read report The Future of Out of Home Media in the UK” (check here for the executive summary). Amongst others, the agency anticipates a 48% increase in the number of digital sites in the country, growing from an estimated 72.603 at present to 107.470 in 2020. This growth is to…More

Aéroports de Paris, the Paris airport authority, and JCDecaux have created a new joint venture on a 50/50 basis named Média Aéroports de Paris. This company, which received the official go-ahead from the European Commission on May 16 earlier this year, began operations on July 1, 2011 for a period of nine and a half…More

JCDecaux, as part of a plan to expand the use of its U snap mobile service to other formats, has just announced a licence deal with FigaroMedias, the ad-sales agency of the ‘Le Figaro’ press group. The agreement enables brands that advertise in ‘Le Figaro’ ’s print & digital press to extend their communications via…More

iSIGN Media Solutions Inc., the developer of the location-based interactive IMS 3.1 solution, has signed a letter of intent to acquire all of the issued and outstanding shares and secured debt of digital signage network operator Pinpoint Media Group Inc., for the issuance of 7.5 million iSIGN treasury shares. In addition iSIGN will provide a…More