A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage outside the home. The Kinetic/Joule study found that 38% of mobile app users have searched…More

ComQi has raised additional funding from its investors, as well as a new credit facility of $3m from Square 1 Bank, a diversified financial services company for entrepreneurs and the venture capital community. The new funding will be used to further develop ComQi’s multi-channel mobile platform, enhancing its streaming distribution products to leverage the growth…More

Ströer’s mobile app Vooh !, which connects static and digital posters with personal terminals, has a brand new function – augmented reality. Passers-by can now point their mobile phones at a poster and see it come to life. Christian von den Brincken, Director of Marketing and Strategy at Ströer Sales & Services GmbH suggests :…More

iSIGN Media Solutions Inc. has installed its mobile advertising solution in the first 500 locations on its digital signage network located in the Mac’s chain. “[…] we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage…More

Inwindow Outdoor and Intel have unveiled the "Experience Stations”, i.e. seven-foot tall, free-standing kiosks that are operating as part of a pilot program in five mall and hotel locations across the USA. The units feature seventy-inch high definition screens and a number of immersive technologies, including gesture interaction, multi-touch screens and near field communication. They…More

iSIGN Media has signed an agreement with BroadSign to manage its DOOH network in Couche-Tard’s 1,400 convenience stores. The system is the largest owner/operator network of in-store digital media in Canada. Each convenience store has 4 screens installed at the point of sale, running brand loyalty programs, public service announcements and in-store promotions. Once the…More

Pearl Media has partnered with Patron and The Richards Group to launch the Patron “Simply Perfect” Art Project. The campaign features live, working art studios—all within storefront windows—that offer emerging artists the opportunity to create works of art for auction in support of four art organizations across the country. Using digital media and QR codes,…More

Emerging mobile technologies such as Google Goggles, augmented reality and Near Field Communications (NFC) are gaining recognition amongst UK consumers, new research by lifestyle and environments communications agency Kinetic Worldwide has found. In its latest study of consumer lifestyles and behaviour outside the home, Kinetic found almost a third of consumers were aware of the…More

Feel like reserving a restaurant while you’re waiting for a tram? Well, if you live in Helsinki you can – there’s a touch-screen that does just that. At least that’s what the HeyDay advertising agency, the Haaga-Helia University of Applied Sciences and Hardaani Productions, are currently testing, with the collaboration of some partner restaurants. The…More

Screenreach designed an interactive driving game for car insurance company Swiftcover.com, which was controlled by a smart phone using the Screach app. It was displayed on the large digital screen at Westfield Shopping Mall, London. Users entered code ’60′ into Screach to turn their phone into a games controller and play against up to nine…More