FullSIX España has helped to digitalise the new “Pull&Bear Interactive Store” at La Corogne. The agency developed three types of digital installation based on the concept of “retailtainment”: – The first is an interactive shop window, fitted with a motion detector. The screen displays content in slow motion, at the rhythm of passers-by walking. -…More

Commuters planning their evening Sky TV viewing can have personalised recommendations tweeted live to Transvision digital billboards in key rail termini nationwide. The innovative campaign was booked with JCDecaux by IPM and MediaCom and social media company Jam. The digital screens invite the public to tweet Sky with their programme-related questions: “Tweet #whatsonskynow now and…More

ICA Vanadis supermarket in Stockholm is currently testing sales campaigns which combine Internet, Facebook, mobile check-in and digital signage. The principle is simple: customers can reduce the price of a product – selected in advance by the retailer – by checking-in in the store via Facebook’s mobile app during the course of a week. During…More

As part of the Forum Virium Helsinki, Urbanscale and Nordkapp launched Urbanflow Helsinki this summer – an intelligent media proposition integrating Internet, mobile and especially digital signage, in the Finnish capital. Presented as an “operating system for cities” it distinguishes itself from other digital signage installations that are exclusively advertising and concentrates on the Service…More

Deployment of Coca-Cola Freestyle fountains, which started three years ago, has now reached the mark of 1,500 units installed across the United States. These machines have a digital screen offering a choice of over 100 of the company’s drinks. The latest versions also have the ability to mix different drinks and so to create one’s…More

To promote the launch of the UK edition of the Huffington Post, Out of Home communications agency Posterscope, creative agency MBA, media agency Total Media, OOH media owner JCDecaux and technology provider LocaModa have partnered to create and implement a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand. The OOH campaign,…More

Kinetic has just released its must-read report The Future of Out of Home Media in the UK” (check here for the executive summary). Amongst others, the agency anticipates a 48% increase in the number of digital sites in the country, growing from an estimated 72.603 at present to 107.470 in 2020. This growth is to…More

LocaModa has launched Community Board 1.0, a new place-based social media application that, says the press release, runs on any Digital Out-of-Home network. Graphically, the application looks like a traditional community board and features the ability for consumers and venues to “pin” digital messages, photos and posters to venue screens, react with digital offers and…More

iSIGN Media Solutions Inc., the developer of the location-based interactive IMS 3.1 solution, has signed a letter of intent to acquire all of the issued and outstanding shares and secured debt of digital signage network operator Pinpoint Media Group Inc., for the issuance of 7.5 million iSIGN treasury shares. In addition iSIGN will provide a…More

Out-of-Home communications agency Posterscope, in conjunction with media agency Carat, and JCDecaux, commissioned a ‘live graffiti poster’ in Old street (London) for Vauxhall’s innovative Facebook competition – the final part of the new Corsa ‘Street Style’ campaign. The online activity, planned by Carat and created by Marvellous, invited the UK public to paint, using an…More