To promote the launch of the UK edition of the Huffington Post, Out of Home communications agency Posterscope, creative agency MBA, media agency Total Media, OOH media owner JCDecaux and technology provider LocaModa have partnered to create and implement a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand. The OOH campaign,…More

Kinetic has just released its must-read report The Future of Out of Home Media in the UK” (check here for the executive summary). Amongst others, the agency anticipates a 48% increase in the number of digital sites in the country, growing from an estimated 72.603 at present to 107.470 in 2020. This growth is to…More

LocaModa has launched Community Board 1.0, a new place-based social media application that, says the press release, runs on any Digital Out-of-Home network. Graphically, the application looks like a traditional community board and features the ability for consumers and venues to “pin” digital messages, photos and posters to venue screens, react with digital offers and…More

iSIGN Media Solutions Inc., the developer of the location-based interactive IMS 3.1 solution, has signed a letter of intent to acquire all of the issued and outstanding shares and secured debt of digital signage network operator Pinpoint Media Group Inc., for the issuance of 7.5 million iSIGN treasury shares. In addition iSIGN will provide a…More

Out-of-Home communications agency Posterscope, in conjunction with media agency Carat, and JCDecaux, commissioned a ‘live graffiti poster’ in Old street (London) for Vauxhall’s innovative Facebook competition – the final part of the new Corsa ‘Street Style’ campaign. The online activity, planned by Carat and created by Marvellous, invited the UK public to paint, using an…More

Today, Europcar begins a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.” The campaign is based on a Twitter stream from #myextrahour where people describe what they will do with the hour they gain. The tweets can be seen across…More

Today RMG Networks CEO Garry McGuire delivered the keynote remarks during the 2011 Customer Engagement Technology Worldwide (CETW) Conference at San Francisco’s Moscone Convention Center. McGuire’s speech entitled “Engaging Your Customers, Out-of-Home, Along the Path-to-Purchase” provided a snapshot of today’s media landscape and talked about how advertisers are using innovative technologies to engage people throughout…More

For the launch of its new A7 Coupé, Audi is currently using a digital billboard on Times Square to lead a massive digital campaign. Using its slogan “A boldly designed car deserves a boldly designed world”, the carmaker’s campaign features seven New York locations that embody boldness in design. Passers-by who want to know more…More

Coca-Cola has just launched a “Christmas Twitter Campaign” on its Piccadilly Sign (London). As the title suggests, everyone is invited to send Christmas greetings by twitter (@cokezone), which, after being moderated, appear on the giant screen. For those not living in London, a live feed from the screen can be seen online here. The operation…More

LocaModa, Inc. today announced an expanded partnership within which LocaModa’s place-based social media platform will aggregate and distribute interactive content for RMG Networks’ NYTimes.com Today place-based network, which is deployed in 800+ downtown cafes and eateries. The LocaModa and RMG relationship kicked off in early April with a media campaign featuring localized Twitter messages and…More