A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage outside the home. The Kinetic/Joule study found that 38% of mobile app users have searched…More

According to ZenithMedia, total spend on DOOH advertising in Spain is expected to reach €11.1m in 2012. This would represent an increase of 5.7% over 2011 (€10.5m). Such a rise goes against the trend of a struggling advertising market, which is expected to decline by 2.1%.

The Store, the global retail practice of WPP has launched “The Shopper Marketing Store”, a website that brings together the resources of 15 WPP companies around the world, specialized in shopper marketing (shopper insights, retail customer insights, ROI & Analytics, store design, customer relationship management, in-store communications, packaging, e-commerce…). “We recognized that as clients add…More

EYeka jas just released a white paper on the the Future of Shopping. The company conducted interviews with retail experts and also asked its community of “creative consumers” to imagine shopping in 2020. The following five trends have been identified : – Responsible shopping: consumers want a socially and environmentally responsible retail ecosystem – Augmented…More

Kinetic Worldwide has released the Global Digital Out of Home Handbook. The Handbook covers the global context of digital OOH including market sizes, growth rates, (some) media owners, formats, environments, research and creative innovation. Each regional environment is accompanied by a Kinetic view on developments. The document quantifies that digital OOH is currently worth 7%…More

This post was originally published on Human Action, Steven Keith Platt’s blog. For as long as I can remember, I have heard the mantra that “70 percent of purchase decisions are made in the store.” Is it true? The most often-cited support for the “70 percent Rule” is a 1995 study initiated by Point-of-Purchase Advertising…More

PQ Media published its estimates for the DOOH market in Europe during the recent Screenmedia Expo. According to the company, the European digital signage advertising market grew by 13.4% in 2010 to reach $1.68 Billion (1.18 Billion). It is expected to continue to grow at a CAGR of 15.9% during the period 2010 – 2015…More

New research from JCDecaux into consumers’ expectations of digital outdoor has shown that brands are not realising the potential or meeting consumers’ expectations of this new medium. Chris Hall, Head of Research at JCDecaux, unveiled the research at the FLEX London DOOH Conference on May 18th & 19th. The study found that consumers have high…More

The DOOH advertising market in Brazil grew by 17.6% to €31M (R$74.5M), according to figures just published by Projeto Inter-Meios. It was the media with the biggest growth during the period, ahead of Internet (+16.3% to €70,2M / R$168,4M). The overall media market grew by 7.7% to €1.46 Billion (R$3.5 B)

UK outdoor revenues in Q1 2011 reached £206.5m (€232.3m), up 1.1% year on year, according to the Outdoor Media Centre. “This quarter has seen outdoor challenged in the same way as other display media”, said Mike Baker, CEO of the Outdoor Media Centre. “We were up against some tough comps with the election and significantly…More