Kinetic Worldwide has released the Global Digital Out of Home Handbook. The Handbook covers the global context of digital OOH including market sizes, growth rates, (some) media owners, formats, environments, research and creative innovation. Each regional environment is accompanied by a Kinetic view on developments. The document quantifies that digital OOH is currently worth 7%…More

This post was originally published on Human Action, Steven Keith Platt’s blog. For as long as I can remember, I have heard the mantra that “70 percent of purchase decisions are made in the store.” Is it true? The most often-cited support for the “70 percent Rule” is a 1995 study initiated by Point-of-Purchase Advertising…More

PQ Media published its estimates for the DOOH market in Europe during the recent Screenmedia Expo. According to the company, the European digital signage advertising market grew by 13.4% in 2010 to reach $1.68 Billion (1.18 Billion). It is expected to continue to grow at a CAGR of 15.9% during the period 2010 – 2015…More

New research from JCDecaux into consumers’ expectations of digital outdoor has shown that brands are not realising the potential or meeting consumers’ expectations of this new medium. Chris Hall, Head of Research at JCDecaux, unveiled the research at the FLEX London DOOH Conference on May 18th & 19th. The study found that consumers have high…More

The DOOH advertising market in Brazil grew by 17.6% to €31M (R$74.5M), according to figures just published by Projeto Inter-Meios. It was the media with the biggest growth during the period, ahead of Internet (+16.3% to €70,2M / R$168,4M). The overall media market grew by 7.7% to €1.46 Billion (R$3.5 B)

UK outdoor revenues in Q1 2011 reached £206.5m (€232.3m), up 1.1% year on year, according to the Outdoor Media Centre. “This quarter has seen outdoor challenged in the same way as other display media”, said Mike Baker, CEO of the Outdoor Media Centre. “We were up against some tough comps with the election and significantly…More

DOOH ad exposures are seeing marked growth, according to The Nielsen Company’s recent Fourth Screen Network Audience Report. In the last quarter of 2010, the average minute audience for adults 18+ across 12 participating location-based networks was up nearly 250 percent, compared to the eight location-based networks measured during that same period one year ago….More

The Digital Place-based Advertising Association (DPAA) has announced that the Digital Place-based sector has increased by 25% during 2010, building on a growth rate of +1% in 2009. Overall, advertising revenue in the Digital Place-based sector for 2010 is estimated to be $ 1.1 billion. The estimation is based on data collected by accounting firm…More

According to Projeto Inter-Meios , advertising spending in the DOOH sector in Brazil reached €64 M (R$148 M) in 2010, an increase of 58% over 2009 (€40.5 M / R$94 M). The media experienced the strongest growth of the overall OOH market which grew by 16.2% to €330 M (R$765 M) over the year. DOOH…More

During the latter half of 2010, the Canadian Out-of-home Digital Association (CODACAN) partnered with MacLaren Momentum and PMA Canada to execute a case study that advertised Grant’s Scotch Whiskey exclusively on CODACAN member networks within the Greater Toronto Area (GTA). Participating networks included digital screens in ‘Resto Bars’, malls, convenience stores, subway stations, and hotels….More