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Platt Retail Institute

Canada: iSIGN Equips First 500 Mac’s Stores With Mobile Advertising Solution

24 January 2012 16 h 12 min

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iSIGN Media Solutions Inc. has installed its mobile advertising solution in the first 500 locations on its digital signage network located in the Mac’s chain. “[…] we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage…More

Mood Media Corporation and TJX Continue Partnership

24 January 2012 16 h 10 min

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Mood Media Corporation has extended its contract to supply TJX, a major US-based, multi-banner retailer, with in-store music and messaging. The scope of the contract includes the development of content for music and messaging and the installation of Mood Media’s Internet Media Player. TJX has 2,200 stores across the United States, Canada and Europe.

Canada: Adapt Media to Sell Advertising for the Mac Couche-Tard Digital Network

11 January 2012 10 h 40 min

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Adapt Media has inked a deal with iSIGN Media as Key Representation for the Mac Couche-Tard Convenience Store Digital Network.  After the purchase of Pinpoint Media, iSIGN assigned Adapt Representation to better showcase metrics and analytics offered in the 5600 screen network. With this deal, Adapt Media becomes the largest provider of Convenience Store advertising…More

Canada: i-design Signs Contract with Large Bank

29 November 2011 21 h 08 min

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i-design has won its first contract in Canada. The multi-year agreement has been signed with a large bank and covers the deployment of the company’s next generation targeted marketing software, joono, across the entire ATM estate. The contract was secured via IBM Canada Limited, i-design’s channel partner in the country.

Canada: iSIGN Selects BroadSign to Manage Couche-Tard’s 5,600 Screen Network

24 November 2011 20 h 14 min | 2 Comments

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iSIGN Media has signed an agreement with BroadSign to manage its DOOH network in Couche-Tard’s 1,400 convenience stores. The system is the largest owner/operator network of in-store digital media in Canada. Each convenience store has 4 screens installed at the point of sale, running brand loyalty programs, public service announcements and in-store promotions. Once the…More

Canada: Newad acquires Media One’s assets and appoints Lino Ricco Vice President and Regional General Manager – Central Canada

18 November 2011 17 h 28 min

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Yesterday, Newad finalized its acquisition of Media One’s assets, a transaction carried out by Philippe Marchessault, Newad’s Executive Vice President of Operations, Development and Innovation. “This strategic acquisition is in line with our growth objectives in Toronto and Canada as a whole. With the integration of over 500 new establishments to our current network, Newad’s…More

Canada: Astral Out-of-Home Installs Digital Column Prototype in Montreal

19 October 2011 11 h 48 min

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Astral Out-of-Home has unveiled a digital column prototype located just outside of the new Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). Unveiled at the inauguration of the new building that will also house the Museum’s new 444-seat concert hall, the new digital unit will…More

Canada: Newad Partners with BarNet – Adds 700 New Screens in 140 Bars and Nightclubs Across the Country

11 October 2011 17 h 16 min

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Newad today announced a major growth in its digital offering due to the addition of 700 LCD screens in 140 bars and nightclubs. Advertisers will now have a total of 1,300 digital screens targeting “Young & Affluent” consumers in Canada’s large urban city centers. These new 24-to-80-inch digital screens integrated into Newad’s offer are located…More

Canada: Newad Launches NFC Network

5 October 2011 17 h 52 min

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Newad will integrate NFC technology into its indoor advertising network. The company collaborates with Vancouver’s Gauge Mobile, a technology partner and developer of the Scanvee platform, which integrates the NFC management system. As of January 2012, NFC chips, embedded into the advertising displays, will allow smartphone owners to tap their phone to the ad and…More

Canada: Virgin Radio Displays its Programming on Astral Out of Home LED Network in Real Time

6 September 2011 12 h 27 min

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Virgin Radio 95.3 (Astral Radio Group) is currently demonstrating the relevance of DOOH for its business. In order to tempt drivers to switch over to their programme, the radio flashes up the song currently being played, on Astral Out of Home’s LED network in Vancouver. The name of the artist and the title are supplied…More