Adapt Media has inked a deal with iSIGN Media as Key Representation for the Mac Couche-Tard Convenience Store Digital Network.  After the purchase of Pinpoint Media, iSIGN assigned Adapt Representation to better showcase metrics and analytics offered in the 5600 screen network. With this deal, Adapt Media becomes the largest provider of Convenience Store advertising…More

i-design has won its first contract in Canada. The multi-year agreement has been signed with a large bank and covers the deployment of the company’s next generation targeted marketing software, joono, across the entire ATM estate. The contract was secured via IBM Canada Limited, i-design’s channel partner in the country.

iSIGN Media has signed an agreement with BroadSign to manage its DOOH network in Couche-Tard’s 1,400 convenience stores. The system is the largest owner/operator network of in-store digital media in Canada. Each convenience store has 4 screens installed at the point of sale, running brand loyalty programs, public service announcements and in-store promotions. Once the…More

Yesterday, Newad finalized its acquisition of Media One’s assets, a transaction carried out by Philippe Marchessault, Newad’s Executive Vice President of Operations, Development and Innovation. “This strategic acquisition is in line with our growth objectives in Toronto and Canada as a whole. With the integration of over 500 new establishments to our current network, Newad’s…More

Astral Out-of-Home has unveiled a digital column prototype located just outside of the new Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). Unveiled at the inauguration of the new building that will also house the Museum’s new 444-seat concert hall, the new digital unit will…More

Newad today announced a major growth in its digital offering due to the addition of 700 LCD screens in 140 bars and nightclubs. Advertisers will now have a total of 1,300 digital screens targeting “Young & Affluent” consumers in Canada’s large urban city centers. These new 24-to-80-inch digital screens integrated into Newad’s offer are located…More

Newad will integrate NFC technology into its indoor advertising network. The company collaborates with Vancouver’s Gauge Mobile, a technology partner and developer of the Scanvee platform, which integrates the NFC management system. As of January 2012, NFC chips, embedded into the advertising displays, will allow smartphone owners to tap their phone to the ad and…More

Virgin Radio 95.3 (Astral Radio Group) is currently demonstrating the relevance of DOOH for its business. In order to tempt drivers to switch over to their programme, the radio flashes up the song currently being played, on Astral Out of Home’s LED network in Vancouver. The name of the artist and the title are supplied…More

What new flavour of Activia dessert would you like to have available? That’s the question that Danone is currently asking its followers on Facebook in Canada. Internet users are invited to choose between three new flavours and to upload their photo via a dedicated Facebook app. Why the photo? Because those who want to can…More

3i has announced that it has acquired a minority stake of newly issued shares in TouchTunes Interactive Networks for $40 million.  Current majority shareholder VantagePoint Capital Partners will invest an additional $5 million. The total investment will support TouchTunes’ growth strategy and help bolster its product and service offering. 3i’s investment and experience will also…More