The Italian luxury, real estate and interior design company Quality Living has chosen Scala to power the digital communication network in its concept store, located in the historical city centre of Verona. The architects and designers of the venue worked closely together with Scala’s partner Konvergence to make the screen communication network an integral part…More

Mobile operator 3 (H3G) has selected Hantarex to design and roll out new digital signage solutions across its 3 Stores in Italy. After a successful pilot project in 3’s flagship store in Milan- where the value of the average sale increased by 30% – each outlet is now being equipped with two networks. The first…More

The Leroy Merlin flagship store in Nova Milanese (located just outside of Milan) has a new digital signage system, designed and managed by Voome Networks Srl. The network, which runs a Voome solution combined with Spinetix Hyper Media Players, features interactive monitors deployed at the entrance of the store, to welcome and guide the customers,…More

Swiss group Neo Advertising is certainly one of the best known pure DOOH players in the market. In its heyday, the group, which was created in 2003, had operations in some fifteen countries spread across three continents (Europe, North America and Asia) and operated over 100,000 screens. Hit hard by the economic crisis, Neo has…More

CBS Outdoor Italy has just increased its digital portfolio with the addition of Fiumicino Digital. As its name implies, it is a digital network at Rome’s Fiumicino Airport and is composed of 19 screens of 55” in a portrait format. The network is displaying a 20 second loop (4 spots of 5 seconds each) and…More

The Milan Transport Agency (ATM) and the City of Milan are on a mission to modernize both the underground and above-ground public transportation network. The entire revitalization process includes plans to replace all vehicles with more environmentally friendly versions, improve transportation efficiency, and increase safety and comfort for travelers. ATM turned to Scala Certified Partner…More

Ooh-tv met with Tamir Ginat, the new CEO of C-nario, and Saadia Essoudry, C-nario’s EMEA Sales Director. They tell us more about the company’s new strategy. Tamir, you have just joined C-nario. Could you tell us more about your background? I come from Nice Systems, one of the biggest software companies in Israel, where I…More

At the Digital Signage Expo in Las Vegas, Infotraffic has just announced the signing of a partnership with the global leader in traffic information INRIX, which allows the French company to commercialize real-time traffic maps for the Digital Media market. The data covers every town and city from North America and from eighteen Central and…More

In 2009, ICMoving Infotainment Channel launched the second largest DOOH network in Italian airports. The ICMoving TV Network features a total of 170 LCD displays installed in six major airports in the country (Roma Fiumicino, Milano Malpensa, Milano Linate, Bergamo Orio Al Serio, Venezia Marco Polo and Treviso Canova) and reaches more than 100 million…More

Italian agency OnScreen Communication has rolled-out interactive kiosks in shopping centres in Rome and Milan to promote American Express’s new Club Membership Rewards Programme. A promotional catalogue, given to the prospects, becomes the controller of an Augmented Reality game, in which the player has to drive a virtual shopping cart and try to collect as…More