X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, has signed a distribution agreement with AlhenaCom S.r.l. Under the agreement, AlhenaCom will provide distribution and sales support functions for X2O’s Xpresenter digital signage systems in Italy. Headquartered in Modena, and part of ATS Group S.p.a., AlhenaCom is…More

The network is managed by IGPDecaux and uses a C-nario Software solution.

IGPDecaux has chosen C-nario’s software solution to drive its digital signage networks in the Milan underground system (officially launched this week) as well as those at Malpensa and Linate airports. The two companies have been partners for several years (C-nario has been operating the airport digital signage network for JCDecaux USA since 2006).

IGPDecaux, which recently extended its rights to sell ad space on the Milan Underground system, will now deploy new advertising formats throughout. Some 70 Full HD 57” LCD screens will be installed at the entrances to eight stations in the network as part of the refurbishment. With this deployment, IGPDecaux strengthens its digital presence in…More

More than one year after the roll out of a DOOH network at Milan’s domestic Airport Linate [fr], IGPDecaux has deployed a new system at the larger Malpensa Airport, used for international flights. A total of 42 single and double sided 57” multimedia LCD Totem, provided by Italian screen manufacturer Hantarex, have been installed at…More

Publipharma, one of the leading digital signage networks in Italy is planning to extend its coverage by aggregating several local services according to Managing Director Vincenzo Amato (speaking during the conference days organised by the Platt Retail Institute at the Digital Signage Expo in Essen). The network which currently has 2,000 screens in 1,600 pharmacies…More

Neo Advertising Italia has just added two new advertisers for its digital signage network in the Media Markt and Saturn chains. Samsung and Mediaset Premium, the pay TV package run by the Mediaset group, have signed a one-year deal to advertise on the network’s 19,000 screens.

AFTER-MOUSE.COM, the French touch-application developer, has announced international expansion plans with the opening of 11 new offices in 9 countries: UK (London), Germany (Munich), Switzerland (Geneva), The Netherlands (Amsterdam), Italy (Milan), Spain (Barcelona) USA (New York, Chicago, Silicon Valley), United Arab Emirates (Dubai) and Canada (Toronto). “I am very proud to see the company grow…More

Digimax S.r.l., a leading Industrial PC & Power Supply distributor based in Italy now will use signagelive platform as part of its digital signage portfolio. "It is an exciting time to be working with Digimax. With the recent development of signagelive Version 3 and the new signagelive Virtual Player, combined with Digimax’s wide range of…More

Nielsen is now including advertising expenditure in Neo Advertising Italy’s digital signage estate in its AdEx index. The network includes the 19,000 screens of Media Wold Live and Saturn Live [fr], as well as the 38 screens in the Autogrill network. This is not the first DOOH advertising proposition covered by Nielsen Italy – it…More