Subscribe Newsletter

Platt Retail Institute

Netherlands: The Ajax Experience – Ajax Amsterdam’s Digital and Interactive Museum

13 January 2012 14 h 50 min

Sid_Lee_Ajax_Experience_de

In 2010, Amsterdam’s famous Ajax football club awarded the creation of the ‘Ajax Experience – a museum to celebrate the glory of the club – to Sid Lee Architecture, along with gsmprjct°, Sid Lee, and Jimmy Lee. The result : a magical place using digital experiences to convey the passion generated by the team. “Training…More

The Netherlands: JCDecaux to Install Digital Street Furniture in Amsterdam

30 November 2011 19 h 06 min

JCDecaux logo 2

JCDecaux has renewed its  street furniture contract for the City of Amsterdam following a competitive tender.  The contract, one of the largest street furniture concessions in Europe, covers 1700 bus shelters, 450 free standing advertising panels and allows the possibility of upgrading to digital displays in certain locations.

Zero Creative Launches Joint Venture in India

28 November 2011 10 h 30 min

ZeroCreativeIndia_de

3D company Zero Creative BV (The Netherlands) and Nirmitha Technology Solutions India, have announced the creation of a new Joint Venture: Zero Creative 3D Solutions Pvt Ltd. Based in Chennai, the company will promote Zero Creative’s 3D solutions (auto-stereoscopic “xyZ 3D Displays”, 3D animations…) throughout the country.

Benelux: New Distributor for AOpen Digital Signage Solutions

21 November 2011 16 h 34 min

AOpen_logo

AOpen has added another Digital Signage distributor to its portfolio in the Benelux region: Kerèn Presentatie Systemen. The company is one of the most specialized distributors in the Netherlands for presentation systems for business and educational purposes.

Europe: The Macallan Initiates In-Store Holographic Campaign (Update: Video)

28 October 2011 8 h 44 min

Macallan3Ddisplay_de

The Macallan, one of the world’s leading single malt whiskies, can now be seen in a 3D holographic point of sale campaign promoting its exclusive travel retail range The Macallan 1824 Collection. The promotion was commissioned by brand owners The Edrington Group for use by Maxxium Travel Retail, the European marketing and distribution company. The…More

Belgium/Luxembourg: MATCH and SMATCH Choose MusicMatic to Market their In-Store Radios

21 October 2011 13 h 46 min

Musicmaticlogo

MusicMatic Belgique has been selected to create and broadcast MATCH and SMATCH’s in-store radios. The two chains have 70 stores in Belgium and Luxembourg. MusicMatic also takes on an ad-sales role for both radio networks. With these additions, the company’s in-store radio ad sales operation – that already includes the Delhaize, Champion and Leader Price…More

The Netherlands: Zero Creative Listed in Deloitte Technology Fast50

20 September 2011 10 h 38 min

ZeroCreativeLogode

3D media company Zero Creative has been listed by Deloitte as one of the 50 fastest growing technology companies in the Netherlands. “Even with the reserved sales strategy of the recent years, we already succeeded in growing nearly 400%, so this is only the beginning”, said co-founder Jean-Pierre van Maasakker. Zero Creative has been active…More

Benelux: QYN Installs 330+ Screen Network in Luxaflex Shops

16 September 2011 18 h 55 min

Luxaflex_QYN_Scala

Luxaflex,  a company known for its innovative window coverings, has turned to QYN to design an interactive digital network into more than 300 of its Luxaflex Gallery and Inspiration Shops across the Benelux. QYN designed a network comprised of 333 screens and a central interactive kiosk for each store to enhance the consumer experience and…More

Netherlands: 266m² LED Screen Installed on Tower Block in The Hague

2 September 2011 11 h 52 min

Ecran_Tour_de

The Hague makes a dramatic entry into the world of digital media with a giant LED screen of 266m² on one of its tallest tower blocks. Situated at a height of 80 meters, it displays content from the city and organisations connected with it updated in real time, as well as advertising. Social media apps…More

The Netherlands: Scala Runs KPN’s 500 Screen Digital Signage Network

5 July 2011 15 h 02 min

Scala_KPN_QYN_de

Scala has just released a case study for a deployment carried out in the Netherlands in… 2008. Back at that time, as part of the revamping of its stores, telecom operator KPN turned to its affiliate QYN to design and integrate a digital signage network. Around 500 screens, powered by a Scala solution, have been…More