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Platt Retail Institute

South Africa: Primall Media Installs More DOOH at Sandton City Shopping Centre

25 January 2012 11 h 04 min

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OOH company Primall Media (Primedia) has recently increased its digital portfolio by installing 12 Skyscrapers and two Video Walls in the Sandton City Shopping Centre. “The 12 Skyscrapers each consist of two 47 inch HD screens stacked on top of each other which seamlessly display digital advertiser content, with large-format static graphics on the reverse…More

VMG to Install New Pods in German, US and South African Malls

2 November 2010 10 h 54 min

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VMG has signed revenue-sharing deals with sales partners Media Mall EU, Continental Outdoor Media and Clear Channel USA which will see the installations of the UK company’s double-paneled ‘Iconic’ pods in malls across Germany, South-Africa and USA respectively. Early November, nine pods will be deployed in Europe’s biggest shopping and leisure complex, CentrO at Oberhausen…More

South Africa: One Digital Media Fits Cell C Stores

22 June 2010 5 h 47 min

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One Digital Media is rolling out digital media networks across the South African mobile chain, Cell C. As part of the stores’ redesign, the digital agency has equipped the outlets with 50” Plasma Screens, 40” and 10” interactive screens, Internet Zones, Kiddies Zones as well as Bulkhead Screens outside the venues providing eye-catching signage for…More

South Africa: Isenzo Powers Cape Union Mart’s New Digital Signage Network

10 March 2010 13 h 47 min

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Cape Union Mart has recently completed the roll-out of a digital signage network in its new Adventure Centre concept stores. A row of 37” screens at the till points displays a mixed programme of special offers and short product videos. Larger 50” screens in the store, show product videos that demonstrate the features and advantages…More

South Africa: DB Apparel Campaign on Primall Media’s Digital Ad Screen Network

20 November 2009 10 h 48 min

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Global feminine lingerie manufacturer DB Apparel has contracted Primall Media’s Digital Ad Screen Network to build brand awareness of its various lingerie brands. The campaign ran last October on 93 Digital Ad Screens in 18 leading malls (Eastgate, Sandton City, Nelson Mandela Square, Greenstone, Rosebank Mall, The Zone, Hyde Park, The Glen, Fourways Mall, Menlyn…More

South Africa: BlackBerry Runs New Campaign on Primall Static and Digital Formats

15 September 2009 9 h 24 min

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BlackBerry has signed a new deal with South-African mall advertising specialist Primall Media to promote its Unlimited Benefits campaign for its handsets Bold™ 9000, Curve™ 8900 and Curve™ 8310. The campaign will run in Hyde Park, The Pavilion, Fourways Mall and Gateway shopping centres until the end of September. Media agency Mediaedge combined static mall…More

South Africa: MTN Ekasi TV extends to 5 New Townships

27 August 2009 9 h 53 min

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MTN Ekasi TV (aka Township TV), which deliver football, education and entertainment free to township communities on giant television screens, has increased its network to another five South Africa’s townships (Makushane in Phalaborwa, Mhluzi in Middelburg, Kathlehong and Kwa Thema in Ekurhuleni and Etafeni in Tembisa). A total of 15 sites around the country are…More

The Life Channel signs 5,000 player license deal with Scala

26 August 2009 19 h 13 min

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CAN Media Group’s The Life Channel out-of-home TV network is pleased to announce that it has signed a three year deal with Scala for the supply of five thousand Scala 5 player licenses. The Life Channel was launched in 2004 and first implemented into GP surgeries throughout the UK. Today, the channel can be found…More

UK: Scala wins 5,000 Player License Deal with The Life Channel

26 August 2009 18 h 55 min

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CAN Media Group’s The Life Channel out-of-home TV network has signed a three year deal with Scala for the supply of five thousand Scala 5 player licenses. The software solution will be incorporated into their Integrated Content Management Service (aka ICMS, a suite of Digital Signage components built by The Life Channel), which is currently…More

In Brief: Swiss Group Spinetix appoints New Asia-Pacific Channel Manager

24 August 2009 9 h 34 min

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Lausanne-based Digital Signage vendor Spinetix has appointed Rob Sommerich as its channel manager of Asia-Pacific and “other regions” (including South Africa). Prior to Spinetix, Sommerich was national display product manager at Australian audiovisual distributor Amber Technology.