Backlite Media, a specialist outdoor advertising company based in Dubai, has appointed Keith Thomson to the role of International Business Development Director. In this newly created position, Keith’s role will be to introduce BackLite Media to clients and media agencies outside the UAE. Keith is a seasoned management and marketing communications professional with over 30…More

Amscreen has concluded an exclusive partnership agreement with Dubai-based business SmartScreen. The deal will see the newly created company purchase digital signage screens exclusively from Amscreen for retail outlets across the Middle East and Africa. SmartScreen plans to roll-out over 5,000 screens in the region  over the next 18 months. It has recently signed up…More

Over 100 way-finding totems using the ViaDirect software solution by L’île des médias are now in use. The biggest park is currently that deployed in Unibail Rodamco’s shopping centres. More than 15 new units have been installed recently by partner Apia Solutions in the following centres: La Vaguada (Madrid), Centrum Chodov (Prague), Rivétoile (Strasburg), Meriadeck…More

Al Barq Digital, the digital signage brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), a subsidiary of Abu Dhabi Media, has concluded a 5-year digital media rights agreement with Khalidiyah Mall, its first mall in Abu Dhabi. This adds to the recent announcement of a similar deal with…More

Al Barq Digital has installed a second mall network in Dubai, following the signature of a five-year media rights agreement with Ibn Battuta. The network consists of 40 digital advertising screens and 28 touch-screen kiosks with interactive mall maps and store guides. Ibn Battuta is the region’s largest themed shopping centre, owned and operated by…More

Al Barq Digital, the digital media brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), has concluded an exclusive two–year agreement with Finland-based Whatamap, a leading specialist in mobile mapping, to provide innovative mobile wayfinding tools for consumers across the MENA region. Mobile mapping enables consumers to access and…More

Al Barq Digital, the recently launched digital media brand, owned and operated by Abu Dhabi Media Digital Out Of Home (AD Media DOOH), a subsidiary of Abu Dhabi Media Company (ADMC), has signed a 5-year digital media rights agreement with Dubai Festival City (DFC). Under the terms of the agreement, Al Barq Digital will roll…More

JCDecauxMEA has introduced a Digital Welcome Corridor at Dubai Airport. The new format comprises twelve 57-inch Full HD LCD screens suspended along the main passage to passport control in the Arrivals area in Terminal 1. On average, passengers spend a minimum of 2m 30s along this corridor, and will see the brand messages repeatedly. Images…More

Abu Dhabi Media Company (ADMC) has expanded its portfolio of digital businesses with the formation of a new subsidiary, Abu Dhabi Media Digital Out of Home (AD Media DOOH), which will act as a dedicated company to develop and create new solutions in the digital out of home media space. AD Media DOOH will operate…More

Imagesound Arabia has been selected to provide background music for the new Bloomingdales store to be opened this week in Dubai (the first Bloomingdales launched outside the US). A total of seven individual background music profiles will be used in different areas of the department store.