Absolute Radio is rolling out a brand new creative in 2012 for its successful ‘Faces for Radio’ campaign. The initiative primarily targets in-car and roadside audiences and sees the station’s largest ever investment since launch. The campaign also includes a radio media first with a dynamic ‘Now Playing’ live feed on digital outdoor sites. This…More

Primesight has secured the sales and marketing agreement for advertising on 2,700 digital till screens in 1,270 Martin McColl stores nationwide. Martin McColl is the No1 independent neighbourhood retailing group. This digital offering can be bought separately or as a compliment to the national convenience 6 sheet POS sale offering which already offers 55% cover…More

Ocean Outdoor will present exclusive branded content from London Fashion Week this February using images and news supplied by the editorial team at fashion title Vogue. Advertisers will be able to align their brands with original content from the international fashion show, which will be screened on Ocean’s Eat Street screen in the Westfield London…More

RAM Active Media’s Train FX, a company focused on the provision of rail technologies (on-board media systems, advanced passenger information solutions, etc.), was (sort of) acquired last month by CETEC Europe Ltd. CETEC is part of the Changzhou Evergreen Group, a Chinese conglomerate specialising in high and new technology investment, R&D, manufacture in the fields…More

The disagreement between TfL and CBS Outdoor is now over. Transport for London (TfL) and CBS Outdoor have confirmed that CBS Outdoor will retain responsibility for all adverts on the London Underground network through TfL’s commercial advertising concession. Graeme Craig, Commercial Development Director at TfL, said: ‘Following discussions with CBS Outdoor we have reached a…More

JCDecaux has commissioned Grand Visual to create a series of seasonal idents for the new ‘e-motion’ digital screens at Euston station. The 10 second long idents have a recurring theme which will be regularly updated across the year. The idents will provide a visual ‘bumper’ for the 4 advertising campaigns displayed. The Christmas ident uses…More

Argos has just installed an interactive QR-code purchase Pop-up Store at Paddington Rail station. The week long experiential campaign will enable those leaving their Christmas shopping late to point their smartphone at the gift they like and scan the QR code, reserving the gift to be picked up later that day at one of 750…More

Limited Space and Monster Media have just completed their first collaborative project for “a 3D computer-animated family film created by one of the world’s largest movie studios” (i.e. Happy Feet 2, Ed.). Limited Space’s Ad HD network of 12 large format screens, which extends nationally across 12 flagship malls, was enhanced with Monster Media’s interactive…More

Mexico Today, the country brand for Mexico, is showcasing the country’s natural beauty, rich cultural traditions and business opportunities in an immersive advertising campaign on the Heathrow Express. Booked with JCDecaux Airport through Aviator, Kinetic’s international division, the campaign uses 168 digital screens as well as giant wall wraps in lifts, corridors and escalators. “A…More

Digital signage network The VetChannel (Numed Healthcare) has selected Camvine’s cloud-based digital signage platform, CODA, to transfer from a manual DVD set-up to an automated, customer controlled system. Rollout is currently at 100 display units across its waiting-room TV network, with more to follow.