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Platt Retail Institute


UK: Campaign – The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and Digital Screens

20 April 2012 13 h 05 min

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Disney currently runs a two-week campaign for its new blockbuster The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and a portfolio of full motion digital screens ahead of the movie’s UK release on April 26. A 2D campaign features on the Square Tower and a 96 sheet in a special build at BP7, featuring…More

UK: 200,000 Children’s Portraits to Form Giant Image of HM The Queen – across Buckingham Palace and on JCDecaux and BBC Digital Screens

18 April 2012 17 h 00 min

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Thousands of self portraits by children from across the UK will be projected on to the frontage of Buckingham Palace to form a montage image of HM The Queen, from 8.30 p.m. on Thursday 19th April 2012. The Face Britain projections will run from 8.30 pm – 11.30 pm for three nights until Saturday 21st…More

UK: ECNlive Re-Launches DOOH Network in Corporate Buildings

18 April 2012 16 h 22 min

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Formerly Executive Channel Europe, ECNlive, the first pure-play digital media network for corporate office environments in the UK, has rebranded and is re-launching with an expanded digital display network. The network now reaches over 300,000 business people and covers more than one hundred of the largest corporate buildings in London, including Tower 42, CityPoint, The…More

UK: Microsoft’s New DOOH Campaign Features Facial Tracking, Augmented Reality and Gesture Control

17 April 2012 14 h 44 min

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Microsoft has launched a new digital out-of-home campaign designed to drive people to The Capitol Tour, an immersive Internet Explorer companion site to the Hunger Games film that has been created in partnership with Lionsgate. It will run on Clear Channel’s 6 sheet poster units across London for two weeks. The campaign utilises interactive technology…More

UK: Grand Visual Appoints Ric Albert as Motion Graphics Director

13 April 2012 12 h 39 min

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Ric Albert joins creative technology and production services company Grand Visual, in the newly created role of Motion Graphics Director. In this role, Ric Albert “will continue the development of Grand Visual’s production services and techniques specifically aimed at driving effective use of digital OOH as a truly creative medium”. Ric Albert joins Grand Visual…More

UK: China Promotes Market Focus Status at The London Book Fair on Twin Towers West

13 April 2012 12 h 20 min

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The Chinese publishing industry is launching a digital campaign on Ocean Outdoor’s Twin Towers West. The aim is to promote and encourage visitors to the China: New Perspectives, New Concepts 2012 – Market Focus Professional and Cultural Programme, which will showcase Chinese publishers and writers at The London Book Fair (16 – 18 April). Copies…More

UK: Clear Channel Acquires Vision Media Group UK

11 April 2012 10 h 55 min

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Clear Channel UK has announced the acquisition of Vision Media Group UK (VMG), its digital mall hardware partner in the country. In January 2008, Clear Channel UK entered into a deal with VMG becoming the national sales partner on its screen network. The acquisition is a natural step for Clear Channel in consolidating key contracts…More

USA: Consumers Create Instantaneous ‘Works of Art’ on HTC’s Super-Size Tablet

6 April 2012 5 h 34 min

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Wishing to offer a hands-on experience of its latest tablet and pen app- Scribb, HTC made use of 21 of Monster Media’s iPOPTM kiosks installed in NCM movie theatres and 10 of Clear Channel Outdoor’s digital bus shelters across San Francisco, giving consumers the unique opportunity to test-drive the device in a larger- than-normal format….More

UK: New Media Space Unveiled at King’s Cross Western Concourse

22 March 2012 15 h 20 min

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With the recent opening of King’s Cross western concourse, a new media space was made available to advertisers, JCDecaux announces. This consists of 2 state-of-the-art HD Transvision screens that will run concurrent creatives, 4 digital 6-sheets and 5 wall-mounted static 6-sheets. In the future, 20 digital escalator panels will be also added to the portfolio,…More

UK: Harrods and Crystal Displays Create a Wow Factor with Transparent Window Displays

22 March 2012 1 h 00 min

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Harrods and Crystal Displays have revealed what it’s believed to be UK’s (and maybe Europe’s) first major window display using Samsung’s transparent LCD screens. The brand’s store window in London changes from transparent to opaque, allowing products and dynamic images to appear and unexpectedly disappear from sight, creating an effect that surprises, puzzles and stops…More