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Platt Retail Institute


USA: Network of 100 DOOH Displays Now Live at Subway Station Entrances Around Manhattan

20 March 2012 23 h 52 min

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CBS Outdoor and the New York MTA (Metropolitan Transportation Authority) have completed the rollout of the DIgital Urban Panel network. The network consists of 100 double-sided digital displays at New York City Transit’s subway station entrances around Manhattan. Both sides show paid advertising messages, while the side facing subway entrances also includes passenger information (route…More

USA: Pearl Media Launches Full-Service Event Production Division

19 March 2012 19 h 43 min

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Pearl Media has launched Pearl Media Productions (PMP), a new division dedicated to full-service event production. Pearl Media has hired event industry veterans Scott Justis, Justin Fortier and AJ Freysteinson to lead the initiative. Justis joins PMP as Vice President of Sales and Marketing, while Justin Fortier will serve as Vice President of Operations and…More

USA: Consolidation Continues – Mood Media Acquires DMX

19 March 2012 19 h 08 min

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Mood Media has signed an agreement to acquire DMX Holdings, Inc. for US$86.1 million in cash including net debt repaid on closing, subject to certain adjustments for working capital. The equity value of the transaction will be approximately US$53.8 million. DMX is a US provider of multi-sensory branding services, delivering services to over 100,000 locations….More

USA: 7-Eleven TV Network Significantly Lifts Sales of Advertised Brands, Says Harris

8 March 2012 23 h 49 min

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Harris Corporation reports that, in the first year after its launch, the 7-Eleven TV network led to increases in sales and revenues for advertised brands across 4, 344 stores. Sales for a well-known US carbonated beverage were up 15% to- 35% in stores using digital advertising while targeted Hispanic language advertising gave way to a…More

USA/Brazil: Stratacache and NC4U Announce Distribution Partnership

8 March 2012 11 h 48 min

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Stratacache has signed a strategic partnership with Brazil-based digital signage solutions company NC4U. Under the agreement, NC4U will implement a managed subscription offering that includes Stratacache’s latest retail solution PrimaSee. The partnership also calls for future expansion opportunities to include additional Stratacache digital media solutions.

SUBWAY TV & RADIO Digital Signage Network to Start International Expansion

7 March 2012 7 h 45 min

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Real Digital Media, provider of the NEOCAST digital signage platform, and Independent Purchasing Cooperative, Inc. (IPC) the independent SUBWAY franchisee-owned purchasing cooperative, have announced the expansion of the SUBWAY TV & RADIO digital media network into international markets. Launched in 2010, the network reaches approximately 1,000 installations in the United States, with over 500 installations…More

USA: Gas Station TV Chooses Ayuda Media Platform

6 March 2012 11 h 14 min

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Gas Station TV (GSTV), the largest at-the-pump television network in the United States, has selected Ayuda Media Systems’ Platform to manage its media sales and operations workflow. The Ayuda Platform consists of four products for digital video advertising networks: Juice (sales tools for CRM, availability checking, and instant proposal generation), Splash (for scheduling, player and…More

Canada/USA: BroadSign Files for Bankruptcy

5 March 2012 12 h 55 min

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Software publisher BroadSign and two affiliated companies have filed for bankruptcy protection from their creditors under a Chapter 11 procedure. According to Bloomberg, the Canadian-American company listed debt of $10 million to $50 million and assets of $1 million to $10 million in court documents. In the same documents, CEO Brian Dusho said that BroadSign…More

USA: VeriFone Systems Acquires LIFT Retail

1 March 2012 20 h 21 min

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VeriFone Systems, Inc. has announced the acquisition of Atlanta-based digital media company LIFT Retail Marketing Technology, Inc., for an undisclosed sum. LIFT Retail developed and markets the LIFT Station, a network-connected digital marketing platform that integrates with point-of-sale systems in the convenience store and petroleum retailing market. Leveraging an advertiser-funded model, the solution presents relevant…More

USA: Lee Dodson Joins Nortek Pro A/V Companies, Magenta and TV One

27 February 2012 15 h 10 min

Lee Dodson, Vice President of Business Development, TV One and Magenta Research_de

Lee Dodson has been appointed Vice President of Business Development for both TV One and Magenta Research, two Nortek, Inc. companies in the Pro A/V market. Dodson joins Nortek from Premier Mounts, where he served as President. Prior to that, he worked for 10 years as Vice President of Marketing at Extron Electronics and for…More