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Platt Retail Institute


Clear Channel Runs International Multi-Platform Campaign for Madonna’s New Single

3 February 2012 13 h 03 min | 1 Comment

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Clear Channel has partnered with Madonna to launch a worldwide campaign of her latest single and video, “Give Me All Your Luvin”utilizing its international media platforms (radio, digital, mobile and outdoor). The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music…More

JCDecaux Reports Revenues up 4.8% to €2,463.0 million

27 January 2012 1 h 39 min

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JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More

Switzerland: Neo Advertising Posts Growth of 126%

27 January 2012 1 h 12 min

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Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook. The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million. The…More

Spain: Bilbao Airport Gets Digital Touristic Information Point With Audience Measurement Solution

13 January 2012 11 h 06 min

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The Basque Country Tourism Office at Bilbao Airport has recently been upgraded with a new digital installation. Seven vertical HD screens placed in a circle shape have been deployed, displaying the most representative images of the region, as well as two interactive touch screens, where users can access information in various languages and send it…More

USA: EyePlay Pops in Creative Kidstuff Airport Store

10 January 2012 10 h 25 min

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CBR Specialty Retail included EyeClick’ EyePlay in their newest Creative Kidstuff location at the Minneapolis-St. Paul International Airport in Minnesota. Creative Kidstuff stores are designed in a kaleidoscope of vivid, kid colors on zig-zag, swervy-curvy walls that celebrate the creative energy of a child at play. The EyePlay interactive system, positioned in the front window…More

UK: Mexico’s Digital and Wrap Campaign on the Heathrow Express

6 December 2011 17 h 11 min

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Mexico Today, the country brand for Mexico, is showcasing the country’s natural beauty, rich cultural traditions and business opportunities in an immersive advertising campaign on the Heathrow Express. Booked with JCDecaux Airport through Aviator, Kinetic’s international division, the campaign uses 168 digital screens as well as giant wall wraps in lifts, corridors and escalators. “A…More

Australia: APN Will Install Digital Network at Perth Airport

2 December 2011 12 h 20 min

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APN Outdoor has been awarded advertising rights for Perth Airport Pty Ltd. The contract includes both the external and internal advertising panels and is effective from January 1st 2012. The company will build 77 new advertising sites, including three landmark large format digital panels and an internal digital network. Perth Airport receives more than 11…More

JCDecaux’s Airport Stories World Survey Underlines the Importance of Digital Media

30 November 2011 18 h 33 min

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JCDecaux has just published the results of its “Airport Stories World” survey, which was carried out in eight of the world’s biggest airports – in Europe (London Heathrow, Paris, Frankfurt), in Asia (Hong-Kong, Shanghai, Changi Singapore), in the USA (New York JFK) and in the Middle East (Dubai). The idea was to analyse the way…More

UK: IBM Showcases ‘Smart City’ Innovations on Interactive Monster Wall with EYE at Manchester Airport

29 November 2011 16 h 26 min

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IBM has expanded its “Smarter City” campaign to Manchester Airport (MAN) using the Interactive Monster Wall, an intelligent digital signage display from Monster Media in partnership with EYE. The “Smarter City” campaign was created by the Ogilvy group to educate travelers on IBM principles and innovations designed to drive sustainable growth and prosperity in urban…More

China: China New Media Installs 150 Square Meter LED Screen at Beijing Capital International Airport

9 November 2011 16 h 32 min

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China New Media Corp. has launched a 150 square meter LED screen at Beijing Capital International Airport. Located at the intersection of Terminals 1 and 2, the display will be seen by approximately 45% of the 60 million people which visit the airport every year. The company has already signed a one-year advertising contract valued…More