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Platt Retail Institute

Switzerland: Neo Advertising and TPG Pub Introduce Combined Advertising Offer in Geneva

25 October 2011 11 h 03 min

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Neo Advertising and TPG Pub, the ad-sales agency owned by the Geneva Public Transport Authority (TPG), are together launching a DOOH offer. The offer combines the 483 screens operated by Neo in four of the biggest shopping centres in Geneva (La Praille, Thônex, Eaux-Vives 2000, Les Cygnes) with the pairs of screens installed in every…More

Spain: JCDecaux Launches MouTV in Barcelona’s Bus and Underground System

3 October 2011 8 h 40 min

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JCDecaux , together with partner Transportes Metropolitanos de Barcelona (TMB), has launched MouTV, a new DOOH network in the Catalan capital’s bus and underground system. The new network, which follows on from Canal Metro Barcelona, has 19 inch screens inside 48 buses, large format projection screens on the platforms of 31 underground stations, 126 screens…More

UK: Scala and Vix Collaborate to Offer Passenger Communication Solution for the Transport Sector

29 September 2011 22 h 59 min

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Scala has announced its collaboration with Vix, an international provider of market-leading products and services for both the public and private sectors and a market leader of Intelligent Transport Systems (ITS) technology.  This partnership will see the combination of Scala’s digital signage platform with Vix’s technologies to deliver Real Time Passenger Information on a wide…More

Canada: PATTISON Wins TTC Advertising Rights

14 July 2011 16 h 36 min

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PATTISON Outdoor Advertising has been awarded the advertising rights for the Toronto Transit Commission (TTC) effective January 1st, 2012. The 12 year contract – that covers all advertising opportunities on or in Buses, Streetcars, Subway trains and stations – includes two 5-year renewal options. The minimum guarantee payment to the TTC over the first 12…More

Spain: Telefonica and C-nario Deploy Digital Signage System in Madrid’s Public Buses

12 May 2011 8 h 34 min

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Madrid’s public bus company, EMT Madrid is currently conducting a digital signage pilot project on 35 of its buses. Telecommunication giant Telefonica is responsible for the implementation of the system, which runs C-nario Messenger software. Three screens are installed in each vehicle. They display a variety of information for passengers, including timetables, weather, cultural events,…More

Malaysia: Asia Media to Expand to Singapour and Indonesia

5 May 2011 10 h 59 min

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Asia Media, the largest DOOH network operator in Malaysia, is said to enter Singapour by year end. It is currently making the acquisition of a local company with a Digital Video Broadcasting licence, says New Straits Times. Asia Media also has plans to expand to Indonesia by 2012-2013, and is currently considering partners for a…More

China: VisionChina Media Renews Contract with Guangzhou Subway and Shenyang Buses, Extends Network in Shenzhen

29 April 2011 10 h 26 min

VisionChina Media

VisionChina Media has renewed its exclusive contract to operate its digital mobile television advertising network on Guangzhou subway for the next five years. The new contract, effective May 1, 2011, includes the five existing subway lines and new extensions of those lines, as well as three new lines. In total, VisionChina Media will manage 10,025…More

Austria: Infoscreen (Gewista) Targets 2,000 Screens

14 April 2011 9 h 58 min

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Infoscreen, the digital signage network in public transport systems owned by Gewista (JCDecaux), is planning to double its screen inventory in the coming years, to reach 2,000 units. These new deployments are designed to increase the network’s national coverage. At present the network reaches 18.2% of the Austrian population – 1.3 million people- each week.

Italy: Milan Transport Agency Installs Scala Powered Digital Signage Network

25 March 2011 10 h 21 min

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The Milan Transport Agency (ATM) and the City of Milan are on a mission to modernize both the underground and above-ground public transportation network. The entire revitalization process includes plans to replace all vehicles with more environmentally friendly versions, improve transportation efficiency, and increase safety and comfort for travelers. ATM turned to Scala Certified Partner…More

China: China MediaExpress Adds 774 Express Buses to Network

21 January 2011 11 h 48 min

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China MediaExpress has signed three new long-term agreements, which increase its network by 774 express buses. CME added 623 inter-city express buses based in the Province of Henan, 101 airport express buses based at Chengdu Shuangliu International Airport in Sichuan Province and 50 airport express buses based at Shijiazhuang Zhengding International Airport in Hebei Province….More