EYE and Ace Marketing & Promotions, Inc. have expanded their Location-Based Mobile Marketing Network (Mobiquity Networks) to an additional eight Macerich properties bringing the total network to 75 malls across the US (including 25 Macerich malls). The new locations include malls in California, Texas and Washington.

Ottinex Medias is currently installing a digital out of home network in Dakar. It includes roadside outdoor LED screens of both 4m x 3m and of 3m x 2m as well as LCD screens of 42” to 60” installed in a large variety of sites : shopping centres, supermarkets, hotels, pharmacies, universities, health and social…More

Val Morgan Retail Media, one of Australia’s leading digital retail networks, has extended its nationwide footprint to over 900 digital screens and 250 shopping centers with the purchase of Innov8 Media. The acquisition bolsters the company’s presence by a further 150 digital panels, in 60 shopping centers including those operated by Mirvac, Charter Hall, ISPT…More

Clear Channel has partnered with Madonna to launch a worldwide campaign of her latest single and video, “Give Me All Your Luvin”utilizing its international media platforms (radio, digital, mobile and outdoor). The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music…More

Ram Vision has installed a 32 m² LED screen in the heart of Trinity Walk Shopping Centre in Wakefield. The biggest screen to date for the DOOH company, it will be located above the new H Samuel store overlooking Grammar Square. Trinity Walk, which launched on 6 May 2011, has attracted over 6 million visitors…More

The owner of the largest mall advertising network in the United States saw a major improvement in its audience metrics, during 2011, as shown by a new Nielsen report. Adspace Network’s reported increases were the following: “The net impact of our stronger “notice” and “dwell time” measures is an 18% increase in gross impressions," said…More

JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More

Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook. The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million. The…More

Monster Media partnered with marketing agency StreetVirus to create an interactive marketing campaign for Katy Perry’s second fragrance – MEOW, at the prestigious Los Angeles-based shopping centre, The Grove. Using Monster Media’s portable digital storefront equipped with photo-taking station, shoppers were able to create a personalised ornament and become part of the cat-shaped bottle by…More

OOH company Primall Media (Primedia) has recently increased its digital portfolio by installing 12 Skyscrapers and two Video Walls in the Sandton City Shopping Centre. “The 12 Skyscrapers each consist of two 47 inch HD screens stacked on top of each other which seamlessly display digital advertiser content, with large-format static graphics on the reverse…More