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Platt Retail Institute

JCDecaux Reports Revenues up 4.8% to €2,463.0 million

27 January 2012 1 h 39 min

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JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More

USA: Titan Installs Digital Phone Kiosks in NYC

6 December 2011 16 h 32 min

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Titan has started a trial bringing digitally-enabled Phone Kiosks to New York’s Times Square. Three kiosks were constructed with digital panels, each capable of delivering HD video and static images. Each ad rotation lasts for seven seconds and contains content from 10 advertisers. “This could be an element of the phone kiosk of the future,”…More

The Netherlands: JCDecaux to Install Digital Street Furniture in Amsterdam

30 November 2011 19 h 06 min

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JCDecaux has renewed its  street furniture contract for the City of Amsterdam following a competitive tender.  The contract, one of the largest street furniture concessions in Europe, covers 1700 bus shelters, 450 free standing advertising panels and allows the possibility of upgrading to digital displays in certain locations.

UK: Clear Channel Launches 3D Campaign for Immortals

8 November 2011 0 h 01 min

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A new 3D digital campaign has been launched on Clear Channel’s sites across London promoting Universal Pictures new 3D film, Immortals.  Bought and planned by Mediacom and Kinetic, this campaign enables consumers to engage with a bespoke 3D trailer on 42” HD screens. Viewers see the characters appear out of the bus shelters in three…More

Finland: Reserve a Restaurant via a JCDecaux Touch-Screen

28 October 2011 11 h 18 min

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Feel like reserving a restaurant while you’re waiting for a tram? Well, if you live in Helsinki you can – there’s a touch-screen that does just that. At least that’s what the HeyDay advertising agency, the Haaga-Helia University of Applied Sciences and Hardaani Productions, are currently testing, with the collaboration of some partner restaurants. The…More

Canada: Astral Out-of-Home Installs Digital Column Prototype in Montreal

19 October 2011 11 h 48 min

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Astral Out-of-Home has unveiled a digital column prototype located just outside of the new Claire and Marc Bourgie Pavilion of Québec and Canadian Art at the Montréal Museum of Fine Arts (MMFA). Unveiled at the inauguration of the new building that will also house the Museum’s new 444-seat concert hall, the new digital unit will…More

UK: Clear Channel Launches LD6, a Roadside Digital Street Furniture Network in London

13 October 2011 11 h 44 min

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Clear Channel is launching LD6 (London Digital 6 Sheet), the UK’s first roadside digital street furniture network. Available from 28 November 2011, the new platform will feature 100 72” HD screens installed in bus shelters in London, delivering 10.8m impacts per week. The digital units wil be situated in key locations across the capital, on…More

Germany: U Snap Makes the Link Between Poster and Online Store

12 October 2011 11 h 30 min

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Berlin’s most famous department store, KadeWe , is currently running a static poster campaign – on the Wall (JCDecaux) network in Berlin and Potsdam – which features a U Snap element. The campaign is promoting the Wool and Cashmere collections for this coming autumn. Passers-by who scan the posters with their U Snap app are…More

Finland: Urbanflow Helsinki – Digital Media in a City Can be Intelligent

2 September 2011 11 h 41 min | 2 Comments

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As part of the Forum Virium Helsinki, Urbanscale and Nordkapp launched Urbanflow Helsinki this summer – an intelligent media proposition integrating Internet, mobile and especially digital signage, in the Finnish capital. Presented as an “operating system for cities” it distinguishes itself from other digital signage installations that are exclusively advertising and concentrates on the Service…More

France & Switzerland: CITYPAL Parking Meters – New Access Points for Digital Services ?

12 July 2011 17 h 15 min | 1 Comment

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Parkeon has just launched CITYPAL, a new connected parking meter solution which supports urban digital services. The meter, which can work completely autonomously with solar energy, features, amongst others, a seven-inch colour touch-screen. This can be used by local authorities to display a variety of content and applications: up-to-date information for users of the parking…More