Subscribe Newsletter

Platt Retail Institute

UK: Absolute Radio Runs Digital Campaign Targeting London & South East

7 February 2012 0 h 07 min

JCDecaux_absolute-radio-on-the-i_de

Absolute Radio is rolling out a brand new creative in 2012 for its successful ‘Faces for Radio’ campaign. The initiative primarily targets in-car and roadside audiences and sees the station’s largest ever investment since launch. The campaign also includes a radio media first with a dynamic ‘Now Playing’ live feed on digital outdoor sites. This…More

Clear Channel Runs International Multi-Platform Campaign for Madonna’s New Single

3 February 2012 13 h 03 min

Clear_Channel_Madonna_de

Clear Channel has partnered with Madonna to launch a worldwide campaign of her latest single and video, “Give Me All Your Luvin”utilizing its international media platforms (radio, digital, mobile and outdoor). The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music…More

JCDecaux Reports Revenues up 4.8% to €2,463.0 million

27 January 2012 1 h 39 min

JCDecaux logo

JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More

France: CBS Outdoor Goes Digital with Cübb

23 January 2012 11 h 08 min

CBS_Outdoor_Cubb_Partenariat_de

CBS Outdoor France (CBSOF) and Cübb have announced an exclusive strategic partnership in France. The specialist in large format outdoor advertising will integrate the Cübb range (Cyklop, Cyspace, Easylike, etc…) into its new portfolio of “Digital and Interactive Solutions”. For Candice Smadja, Director Marketing & Communication CBSOF : “This partnership enables CBS to increase its…More

Spain: ScreenCity Deploys DOOH Network in Ibiza, Uses Adwindow Technology

17 January 2012 18 h 00 min

ScreenCity_Adwindow_de

In June 2011, ScreenCity started to operate a digital out of home advertising network throughout the island of Ibiza. It includes, as of now,  20 large Adwindow rear-projection screens (from 2 to 5m in width) and indoor LCD monitors, that have been installed in shop windows and at outdoor locations. LED screens will also soon…More

UK: Ocean Outdoor Brings London Fashion Week to Westfield London

16 January 2012 12 h 56 min

Ocean_Outdoor_London_fashion_week_mock_up_image

Ocean Outdoor will present exclusive branded content from London Fashion Week this February using images and news supplied by the editorial team at fashion title Vogue. Advertisers will be able to align their brands with original content from the international fashion show, which will be screened on Ocean’s Eat Street screen in the Westfield London…More

USA: Clear Channel and Times Square Alliance Launch New Digital Billboard For Local Communication

12 January 2012 15 h 51 min

Clear_Channel_logo

Clear Channel Spectacolor has partnered with the Times Square Alliance to launch a new digital billboard in Times Square dedicated to help local businesses to boost their presence and build their brands. Located on a new marquee above the entrance to the Times Square Visitor Center and Museum on Seventh Avenue between 47th and 46th…More

USA: Pearl Media’s 3December in Video

10 January 2012 12 h 20 min

Pearl_Media_3DCember

Last December was a busy month for the folks at USA-based Pearl Media, which executed three 3D mappings across the country. In Miami, Pearl Media created a show during Art Basel, the art community‘s most prominent US gathering. Using an 8-Bit Gaming theme, they converted the Tides Hotel on Ocean Boulevard in South Beach into…More

USA: Titan Installs Digital Phone Kiosks in NYC

6 December 2011 16 h 32 min

Titan_Digital_Phone_Kiosk_AnnTaylor001_de

Titan has started a trial bringing digitally-enabled Phone Kiosks to New York’s Times Square. Three kiosks were constructed with digital panels, each capable of delivering HD video and static images. Each ad rotation lasts for seven seconds and contains content from 10 advertisers. “This could be an element of the phone kiosk of the future,”…More

USA: Pearl Media Teases

2 December 2011 12 h 00 min

Pearl_Media_3DCember

We have just received this message from the folks at Pearl Media: “3 CITIES, 3 PROGRAMMES, 3 WEEKS! Over the next three weeks, we will be transforming some of the most iconic buildings around the country into unique, jaw-dropping 3D experiences. 3D-cember will culminate with the largest INTERACTIVE 3D mapping projection allowing people to control…More