7 February 2012 0 h 07 min
Absolute Radio is rolling out a brand new creative in 2012 for its successful ‘Faces for Radio’ campaign. The initiative primarily targets in-car and roadside audiences and sees the station’s largest ever investment since launch. The campaign also includes a radio media first with a dynamic ‘Now Playing’ live feed on digital outdoor sites. This…More
3 February 2012 13 h 03 min
Clear Channel has partnered with Madonna to launch a worldwide campaign of her latest single and video, “Give Me All Your Luvin”utilizing its international media platforms (radio, digital, mobile and outdoor). The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music…More
27 January 2012 1 h 39 min
JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More
23 January 2012 11 h 08 min
CBS Outdoor France (CBSOF) and Cübb have announced an exclusive strategic partnership in France. The specialist in large format outdoor advertising will integrate the Cübb range (Cyklop, Cyspace, Easylike, etc…) into its new portfolio of “Digital and Interactive Solutions”. For Candice Smadja, Director Marketing & Communication CBSOF : “This partnership enables CBS to increase its…More
17 January 2012 18 h 00 min
In June 2011, ScreenCity started to operate a digital out of home advertising network throughout the island of Ibiza. It includes, as of now, 20 large Adwindow rear-projection screens (from 2 to 5m in width) and indoor LCD monitors, that have been installed in shop windows and at outdoor locations. LED screens will also soon…More
16 January 2012 12 h 56 min
Ocean Outdoor will present exclusive branded content from London Fashion Week this February using images and news supplied by the editorial team at fashion title Vogue. Advertisers will be able to align their brands with original content from the international fashion show, which will be screened on Ocean’s Eat Street screen in the Westfield London…More
12 January 2012 15 h 51 min
Clear Channel Spectacolor has partnered with the Times Square Alliance to launch a new digital billboard in Times Square dedicated to help local businesses to boost their presence and build their brands. Located on a new marquee above the entrance to the Times Square Visitor Center and Museum on Seventh Avenue between 47th and 46th…More
10 January 2012 12 h 20 min
Last December was a busy month for the folks at USA-based Pearl Media, which executed three 3D mappings across the country. In Miami, Pearl Media created a show during Art Basel, the art community‘s most prominent US gathering. Using an 8-Bit Gaming theme, they converted the Tides Hotel on Ocean Boulevard in South Beach into…More
6 December 2011 16 h 32 min
Titan has started a trial bringing digitally-enabled Phone Kiosks to New York’s Times Square. Three kiosks were constructed with digital panels, each capable of delivering HD video and static images. Each ad rotation lasts for seven seconds and contains content from 10 advertisers. “This could be an element of the phone kiosk of the future,”…More
2 December 2011 12 h 00 min
We have just received this message from the folks at Pearl Media: “3 CITIES, 3 PROGRAMMES, 3 WEEKS! Over the next three weeks, we will be transforming some of the most iconic buildings around the country into unique, jaw-dropping 3D experiences. 3D-cember will culminate with the largest INTERACTIVE 3D mapping projection allowing people to control…More
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