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Platt Retail Institute


UK: 200,000 Children’s Portraits to Form Giant Image of HM The Queen – across Buckingham Palace and on JCDecaux and BBC Digital Screens

18 April 2012 17 h 00 min

JCDecaux_Face Britain teaser April 16 2012_de

Thousands of self portraits by children from across the UK will be projected on to the frontage of Buckingham Palace to form a montage image of HM The Queen, from 8.30 p.m. on Thursday 19th April 2012. The Face Britain projections will run from 8.30 pm – 11.30 pm for three nights until Saturday 21st…More

UK: Microsoft’s New DOOH Campaign Features Facial Tracking, Augmented Reality and Gesture Control

17 April 2012 14 h 44 min

Clear_Channel_logo

Microsoft has launched a new digital out-of-home campaign designed to drive people to The Capitol Tour, an immersive Internet Explorer companion site to the Hunger Games film that has been created in partnership with Lionsgate. It will run on Clear Channel’s 6 sheet poster units across London for two weeks. The campaign utilises interactive technology…More

UK: China Promotes Market Focus Status at The London Book Fair on Twin Towers West

13 April 2012 12 h 20 min

ChinaPublishing_TTWInbound_de

The Chinese publishing industry is launching a digital campaign on Ocean Outdoor’s Twin Towers West. The aim is to promote and encourage visitors to the China: New Perspectives, New Concepts 2012 – Market Focus Professional and Cultural Programme, which will showcase Chinese publishers and writers at The London Book Fair (16 – 18 April). Copies…More

USA: Consumers Create Instantaneous ‘Works of Art’ on HTC’s Super-Size Tablet

6 April 2012 5 h 34 min

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Wishing to offer a hands-on experience of its latest tablet and pen app- Scribb, HTC made use of 21 of Monster Media’s iPOPTM kiosks installed in NCM movie theatres and 10 of Clear Channel Outdoor’s digital bus shelters across San Francisco, giving consumers the unique opportunity to test-drive the device in a larger- than-normal format….More

USA: Monster Media and Cemusa Strike Deal to Bring Interactivity to Times Square Digital Newsstands

4 April 2012 15 h 48 min

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Monster Media has announced a partnership with Cemusa to bring interactive digital advertising to the OOH company’s network of eight digital newsstands in Times Square. The deal will allow advertisers to run campaigns involving touch interactivity, gesture-based activation, photo/ video capture and gaming. Use of cross-platform integration will also be available, such as mobile interactivity,…More

Australia: EYE Corp To Be Sold Off ?

3 April 2012 12 h 24 min

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Australian media group, Ten Network Holdings , is currently considering the sale of its Out-of-Home division, EYE Corp. According to an analyst quoted by the Wall Street Journal, the operation could be worth €130M. EYE Corp is mainly active in two sectors – airports and shopping centres – that it covers with both static and…More

France: New Creative from Daktronics Animates the Grand Rex

30 March 2012 9 h 25 min

Daktronics_Grand Rex_de

The digital displays mounted on the façade of the Grand Rex present a new animation starring Manissa, a character embodying the iconic theatre from Paris. The creative is aimed at supporting the promotion of the ‘Etoiles du Rex’ i.e. the interactive visits of the theatre’s backstage. The content was produced by the Creative Services division…More

Intelligent Street Furniture in Paris: JCDecaux’s Digital Totem Brings Twitter Outdoors

27 March 2012 21 h 40 min

JCDecaux_Totem-Digital_2_de

During the coming weeks, Ooh-tv will be covering the various intelligent street furniture projects installed in Paris. Where : Rue de Rivoli, at the corner of 12 rue Saint-Denis, in the 1st arrondissement. Furniture : JCDecaux’s Digital Totem is a modern version of the Municipal Information Panel. Designed by Patrick Jouin, it features a 72-inch…More

France: Paris Inaugurates First Intelligent Street Furnitures

27 March 2012 21 h 37 min

Nautreville, Kiosque square du temple

Paris has officially inaugurated the first intelligent street furniture projects installed in the city. In all, fifteen of the forty projects selected have already been deployed. The city is now launching a call for Content & Application ideas in order to enhance the various installations. The aim is to have innovative content up and running…More

USA: Network of 100 DOOH Displays Now Live at Subway Station Entrances Around Manhattan

20 March 2012 23 h 52 min

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CBS Outdoor and the New York MTA (Metropolitan Transportation Authority) have completed the rollout of the DIgital Urban Panel network. The network consists of 100 double-sided digital displays at New York City Transit’s subway station entrances around Manhattan. Both sides show paid advertising messages, while the side facing subway entrances also includes passenger information (route…More