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Platt Retail Institute

UK: Primesight Secures Martin McColl’s Digital Network

7 February 2012 0 h 00 min

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Primesight has secured the sales and marketing agreement for advertising on 2,700 digital till screens in 1,270 Martin McColl stores nationwide. Martin McColl is the No1 independent neighbourhood retailing group. This digital offering can be bought separately or as a compliment to the national convenience 6 sheet POS sale offering which already offers 55% cover…More

France: Digitas Launches Unit Dedicated to Connected Stores

30 January 2012 12 h 04 min

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Digital agency Digitas France (VivaKi/Publicis Group) has just launched ist “Connected commerce for active brands” unit, which is designed to help brands with their overall approach to connected stores: commercial architecture, innovation, technological infrastructures, merchandising recognition, branding, understanding consumer behavior and e-commerce. This new unit is based on a network of partners within the Publicis…More

Switzerland: Neo Advertising Posts Growth of 126%

27 January 2012 1 h 12 min

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Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook. The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million. The…More

Canada: iSIGN Equips First 500 Mac’s Stores With Mobile Advertising Solution

24 January 2012 16 h 12 min

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iSIGN Media Solutions Inc. has installed its mobile advertising solution in the first 500 locations on its digital signage network located in the Mac’s chain. “[…] we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage…More

Mood Media Corporation and TJX Continue Partnership

24 January 2012 16 h 10 min

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Mood Media Corporation has extended its contract to supply TJX, a major US-based, multi-banner retailer, with in-store music and messaging. The scope of the contract includes the development of content for music and messaging and the installation of Mood Media’s Internet Media Player. TJX has 2,200 stores across the United States, Canada and Europe.

WPP Launches The Shopper Marketing Store

19 January 2012 9 h 36 min

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The Store, the global retail practice of WPP has launched “The Shopper Marketing Store”, a website that brings together the resources of 15 WPP companies around the world, specialized in shopper marketing (shopper insights, retail customer insights, ROI & Analytics, store design, customer relationship management, in-store communications, packaging, e-commerce…). “We recognized that as clients add…More

The Future of Shopping: 5 Consumer-Generated Trends That Are Shaping Tomorrow’s Shopping Experience

6 January 2012 15 h 50 min

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EYeka jas just released a white paper on the the Future of Shopping. The company conducted interviews with retail experts and also asked its community of “creative consumers” to imagine shopping in 2020. The following five trends have been identified : – Responsible shopping: consumers want a socially and environmentally responsible retail ecosystem – Augmented…More

Turkey: Digiboard and YCD Run Migros Turk Group’s New Digital Signage Networks

15 December 2011 15 h 58 min

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YCD Multimedia’s digital signage software, C-nario Messenger, has been implemented in two leading Turkish supermarket and hypermarket chains: Migros and Macrocenter. Both chains belong to the Migros Turk Group.  Operated by Digiboard, the networks cover, as of now, a total of 12 Macrocenter stores and 34 Migros stores in İstanbul. They include 562 screens, displaying…More

USA: PRI to Host Retailer Education Forum

12 December 2011 5 h 58 min

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Platt Retail Institute will present a Retailer Education Forum in conjunction with Digital Signage Expo next year in Las Vegas. The Forum will take place on March 6, 2012, from 11:30a.m. to 5:30p.m. “PRI’s 2012 Retailer Education Forum will  provide attendees with  unique insights into multi-channel marketing, how leading retailers are leveraging in-store technologies, and…More

Switzerland: FNAC Uses Navori to Run Corporate and Retail Store Communications

6 December 2011 8 h 58 min

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FNAC, one of the largest European retailers of cultural and electronic products, has recently deployed a digital signage network in their corporate offices and in retail locations across Switzerland. This 100+ screen network is powered by the Navori digital signage software platform .  FNAC uses the system to display corporate messages, advertising content and real-time…More