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Platt Retail Institute


USA: VeriFone Systems Acquires LIFT Retail

1 March 2012 20 h 21 min

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VeriFone Systems, Inc. has announced the acquisition of Atlanta-based digital media company LIFT Retail Marketing Technology, Inc., for an undisclosed sum. LIFT Retail developed and markets the LIFT Station, a network-connected digital marketing platform that integrates with point-of-sale systems in the convenience store and petroleum retailing market. Leveraging an advertiser-funded model, the solution presents relevant…More

World: More than 1, 000 NEC Displays Installed Across UNIQLO’s Outlets

22 February 2012 0 h 00 min

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NEC Europe Ltd. and NEC Display Solutions Europe have recently equipped UNIQLO’s stores from Regent Street in London and 4 Temps in La Défense with thirty 34’’ digital signage displays. Individual screens are combined as 3×3 or 1×4 video walls. A Linux based set-top-box developed by NEC and Miracle Linux Corporation is used for the…More

US: PRI Reaches Out to Retailers with March 6 Education Forum

15 February 2012 17 h 23 min

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If you are a retailer who is thinking about putting digital technology to work in your stores, you don’t want to miss the PRI Retailer Education Forum. If you are adding digital channels to your marketing mix and need a better understanding of how to integrate technologies across multiple platforms, this is the educational opportunity…More

Senegal: Ottinex Medias Deploys DOOH Network Driven by Harris Infocaster

14 February 2012 18 h 46 min

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Ottinex Medias is currently installing a digital out of home network in Dakar. It includes roadside outdoor LED screens of both 4m x 3m and of 3m x 2m as well as LCD screens of 42” to 60” installed in a large variety of sites : shopping centres, supermarkets, hotels, pharmacies, universities, health and social…More

UK: Primesight Secures Martin McColl’s Digital Network

7 February 2012 0 h 00 min

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Primesight has secured the sales and marketing agreement for advertising on 2,700 digital till screens in 1,270 Martin McColl stores nationwide. Martin McColl is the No1 independent neighbourhood retailing group. This digital offering can be bought separately or as a compliment to the national convenience 6 sheet POS sale offering which already offers 55% cover…More

France: Digitas Launches Unit Dedicated to Connected Stores

30 January 2012 12 h 04 min

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Digital agency Digitas France (VivaKi/Publicis Group) has just launched its “Connected commerce for active brands” unit, which is designed to help brands with their overall approach to connected stores: commercial architecture, innovation, technological infrastructures, merchandising recognition, branding, understanding consumer behavior and e-commerce. This new unit is based on a network of partners within the Publicis…More

Switzerland: Neo Advertising Posts Growth of 126%

27 January 2012 1 h 12 min

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Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook. The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million. The…More

Canada: iSIGN Equips First 500 Mac’s Stores With Mobile Advertising Solution

24 January 2012 16 h 12 min

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iSIGN Media Solutions Inc. has installed its mobile advertising solution in the first 500 locations on its digital signage network located in the Mac’s chain. “[…] we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage…More

Mood Media Corporation and TJX Continue Partnership

24 January 2012 16 h 10 min

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Mood Media Corporation has extended its contract to supply TJX, a major US-based, multi-banner retailer, with in-store music and messaging. The scope of the contract includes the development of content for music and messaging and the installation of Mood Media’s Internet Media Player. TJX has 2,200 stores across the United States, Canada and Europe.

WPP Launches The Shopper Marketing Store

19 January 2012 9 h 36 min

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The Store, the global retail practice of WPP has launched “The Shopper Marketing Store”, a website that brings together the resources of 15 WPP companies around the world, specialized in shopper marketing (shopper insights, retail customer insights, ROI & Analytics, store design, customer relationship management, in-store communications, packaging, e-commerce…). “We recognized that as clients add…More