Clear Channel has partnered with Madonna to launch a worldwide campaign of her latest single and video, “Give Me All Your Luvin”utilizing its international media platforms (radio, digital, mobile and outdoor). The campaign includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music…More

Media Group Terra won the bid to operate the DOOH network on Line 4 of the São Paulo underground. The ten-year contract includes the installation of a thousand screens on platforms and inside the carriages. The network should start operating in July 2012.

The disagreement between TfL and CBS Outdoor is now over. Transport for London (TfL) and CBS Outdoor have confirmed that CBS Outdoor will retain responsibility for all adverts on the London Underground network through TfL’s commercial advertising concession. Graeme Craig, Commercial Development Director at TfL, said: ‘Following discussions with CBS Outdoor we have reached a…More

Gérard Hunger, President of Metrobus (Médias & Régies Europe / Publicis) announced that the company’s turnover grew by 10% in 2011 (Metrobus published a figure of €145M in 2010). The increase is largely due to its digital network, which now counts over 500 screens in the Parisian metro. These new faces “not only generate turnover,…More

Alcatel-Lucent and the Groupe RATP have just deployed a raft of broadband services in the new (driverless) carriages on Line 1 of the Paris Metro, which are designed to improve comfort and safety for passengers. Digital signage is just one of these services. 24 screens have been installed per train (see photo), showing at present…More

JCDecaux , together with partner Transportes Metropolitanos de Barcelona (TMB), has launched MouTV, a new DOOH network in the Catalan capital’s bus and underground system. The new network, which follows on from Canal Metro Barcelona, has 19 inch screens inside 48 buses, large format projection screens on the platforms of 31 underground stations, 126 screens…More

Today Infoscreen (Ströer) unveils its new programming format. The network, which is deployed at platforms of both the regional railways (S-bahn) and underground (u-Bahn) across the country, has a new look, new topics and new content partners. Every day, National Geographic will show the most beautiful photos from the animal world (in a feature known…More

ITV and Kinetic launched last week, an innovative Out of Home campaign to bring the Rugby World Cup to commuters. The campaign  keeps fans up to date with results and pictures from the games as they come in overnight and in the morning. The updates, run by an RSS feed, are pulsed through to a…More

Commuters at Euston station will be transported to the tropical beaches and historic tourist destinations of Brazil, thanks to a 4-week campaign from the Brazilian Tourism Board (Embratur). Booked with JCDecaux through IPM and Initiative Media, Embratur has wrapped the Euston Tunnel as part of a marketing drive to raise the country’s profile as an…More

In a statement yesterday, CBS Outdoor announced that it would terminate its ad-sales contract with the London Underground on March 31st 2012, if no new agreement can be reached with Transport for London. The partnership was to have run until 2015. The reason: the contract, as it is, is not profitable. CBS accuses the transport…More