Subscribe Newsletter

Platt Retail Institute

Spain: ScreenCity Deploys DOOH Network in Ibiza, Uses Adwindow Technology

17 January 2012 18 h 00 min

ScreenCity_Adwindow_de

In June 2011, ScreenCity started to operate a digital out of home advertising network throughout the island of Ibiza. It includes, as of now,  20 large Adwindow rear-projection screens (from 2 to 5m in width) and indoor LCD monitors, that have been installed in shop windows and at outdoor locations. LED screens will also soon…More

USA: Windowscapes Become Working Art Studios and Galleries for the Holidays

15 November 2011 21 h 39 min | 1 Comment

Pearl_Media_patron_00031_de

Pearl Media has partnered with Patron and The Richards Group to launch the Patron “Simply Perfect” Art Project. The campaign features live, working art studios—all within storefront windows—that offer emerging artists the opportunity to create works of art for auction in support of four art organizations across the country. Using digital media and QR codes,…More

Spain: Sanitas Rolls Out Interactive Window Network

13 September 2011 16 h 28 min

Sanitas_ASVideo_Logopost_Scala_de

Sanitas, a healthcare services provider in Spain, has selected ASVideo and Logopost to roll out and manage an interactive window network in its centres. Logopost provided the hardware solution, i.e. a totem with a 55” Hyundai trans-flective display, combined with a resistant film stuck onto the windows at the centres. ASVideo produces and manages all…More

France: New Bodum Flagship Store in Paris Features Two Large LED Screens

9 September 2011 16 h 57 min

Bodum_Ecran_LED_de

Bodum, the famous Danish kitchen equipment brand opened its new Paris store last week. It features two large LED screens supplied by Arch. The first, measuring 8m² is fitted on the facade of the shop, at the height of the first floor. It displays a loop of marketing messages (mainly product presentations). The second, measuring…More

Russia: Garmin Installs Giant Navigation System

9 September 2011 14 h 41 min

Garmin_Store_de

Garmin has installed an interactive Digital Signage solution in the window of its store in the Eurocenter shopping mall in Moscow to promote its new navigation system. The solution combines a transparent window-foil with an interactive touch-screen that can be operated from outside the shop. The display with touch functionality mimics the touch-screen navigator product…More

France: Futuramedia Launches Pharmacy Window Network

31 August 2011 15 h 01 min

FUTURAMEDIA_EcranVitrine_2_de

Futuramedia is currently deploying a new DOOH network in pharmacies. Based on large vertical format displays installed in the windows, the network will have over 200 screens by the end of the year. Content is exclusively advertising in order to create maximum visibility for advertisers “street side” and to drive traffic into the stores. This…More

France: Marcel Agency Creates Outstanding Interactive Shop Window for Repetto Store

8 March 2011 17 h 23 min | 1 Comment

Agence_Marcel_Repetto_de

The Marcel agency has developed an interactive shop window for the Repetto store at 22, rue de la Paix in Paris. Passers-by can see four dance routines and navigate from one to another by simply moving their arms. The system uses a touchless interactive technology similar to Wii or Kinect. The installation has been operational…More

Canada: Monster Media Opens Office in Toronto

2 March 2010 10 h 38 min

Monstermedialogo

Monster Media has crossed the Northern Border to set up an office in Toronto. The Canadian office will be managed by David Leetham, vice president of sales. Ontario-based Leetham has a diverse entrepreneurial background and co-founded both Intouch Media Group Inc. in 2005 and Partners Graphic in 1991. Leetham is a graduate of Ryerson University,…More

USA: Monster Media Debuts New Interactive Storefront to Promote MTV Documentary Series

21 January 2010 10 h 30 min

image

Monster Media has partnered with Media Storm and Maude to create an interactive storefront for MTV’s new show, The Buried Life. The series documents a cross-country journey, following four men on a mission to cross 100 things off their list of goals to accomplish before they die, and help others do the same. Monster Media’s…More

UK: YouTube Promotes Its New “Shows” Section With Interactive Storefront Ad

11 January 2010 10 h 54 min

HyperspaceMonsterYouTubede

Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, have teamed up to devise a  new street-level interactive ad for YouTube. The linked LCD-based digital display is located on Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities. Pedestrians are encouraged…More