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Platt Retail Institute


UK: YouTube Promotes Its New “Shows” Section With Interactive Storefront Ad

11 January 2010 10 h 54 min

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Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, have teamed up to devise a  new street-level interactive ad for YouTube. The linked LCD-based digital display is located on Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities. Pedestrians are encouraged…More

UK: Award for Monster Media’ Campaign for Samsung

21 September 2009 9 h 26 min

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Samsung’s interactive point of purchase campaign was awarded  ‘Best Marketing Campaign’ of the year at the 2009 Mobile Content Awards on Sept. 10, which recognized the outstanding achievements of companies active in the mobile content industry. Earlier this year (see here and here), Samsung partnered with Cheil Worldwide and Monster Media to introduce prospective buyers…More

UK: Limited Space Becomes the Sole Point of Contact Regarding the AD HD Network

10 September 2009 11 h 01 min

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Limited Space has announced it now fully integrates the digital signage format AD HD into its product range. According to Managing Director Matt Gordon: “The natural progression of AD HD was for Limited Space to fully integrate it with our current product range, both from a sales and a contractual point of view allowing it…More

United Kingdom: New Partnership between Monster Media and Harrods

10 August 2009 10 h 55 min

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Monster Media has partnered up with Harrods in London to install a 6 feet by 10 feet (1,80m x 3,00m) interactive display in one of its storefronts located on Brompton Road. The installation features gestural, as well as mobile, interaction. The operation officially started on June 26 and will continue to run through until the…More

Germany: Diesel’s New Interactive Window in Berlin

7 August 2009 12 h 13 min

[Source : Deon]

Germany : Diesel launches a new Interactive Window in Berlin

23 July 2009 10 h 23 min

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On July 1st, Diesel unveiled a new interactive shop-window at its flagship store in Berlin, allowing passers-by to engage with a game using “motion tracking” technology – see the video here. The whole installation was designed by the Liganova agency, the Berlin based Deon conceived the game and the interactive elements, while Neumann&Müller supplied the…More

United Kingdom: Samsung appoints Monster Media to promote its latest mobile phone

22 April 2009 22 h 17 min | 1 Comment

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Samsung and Cheil Worldwide have partnered Monster Media in order to introduce the new Samsung Tocco Ultra Edition to potential buyers in UK. A total of 18 interactive screens (of 46 inches) replicating the interface of the new mobile device have been installed by Monster Media on Carephone Warehouse stores’ windows across the country (mostly…More