Agenda

  • 27 Feb

    Marketing Point de Vente Paris

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Platt Retail Institute

BlueFox Integrates with SpinetiX

30 January 2012 11 h 38 min

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Swiss digital signage manufacturer SpinetiX and France-based content provider and producer BlueFox are jointly announcing the product integration of their respective technologies on a global scale. The integration offers extremely easy ‘click-and-play’ access to a multitude of attractive RSS feeds, in several languages. Within moments, users are able to register an online BlueFox account, select…More

JCDecaux Reports Revenues up 4.8% to €2,463.0 million

27 January 2012 1 h 39 min

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JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More

Switzerland: Neo Advertising Posts Growth of 126%

27 January 2012 1 h 12 min

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Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook. The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million. The…More

USA: Monster Media Completes “Infectious” Interactive Campaign for Katy Perry’s New Fragrance

27 January 2012 1 h 03 min

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Monster Media partnered with marketing agency StreetVirus to create an interactive marketing campaign for Katy Perry’s second fragrance – MEOW, at the prestigious Los Angeles-based shopping centre, The Grove. Using Monster Media’s portable digital storefront equipped with photo-taking station, shoppers were able to create a personalised ornament and become part of the cat-shaped bottle by…More

South Africa: Primall Media Installs More DOOH at Sandton City Shopping Centre

25 January 2012 11 h 04 min

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OOH company Primall Media (Primedia) has recently increased its digital portfolio by installing 12 Skyscrapers and two Video Walls in the Sandton City Shopping Centre. “The 12 Skyscrapers each consist of two 47 inch HD screens stacked on top of each other which seamlessly display digital advertiser content, with large-format static graphics on the reverse…More

Spain: Investment in DOOH Expected to Rise by 5.7%

25 January 2012 11 h 01 min

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According to ZenithMedia, total spend on DOOH advertising in Spain is expected to reach €11.1m in 2012. This would represent an increase of 5.7% over 2011 (€10.5m). Such a rise goes against the trend of a struggling advertising market, which is expected to decline by 2.1%.

William Eccleshare To Oversee Both Clear Channel Outdoor Americas and Clear Channel International

24 January 2012 17 h 42 min

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William Eccleshare, currently Chief Executive Officer of Clear Channel International, will become Chief Executive Officer of Clear Channel Outdoor Holdings effective immediately.  Eccleshare will oversee the two divisions of Clear Channel Outdoor Holdings, Clear Channel Outdoor Americas and Clear Channel International, “positioning the company to use all its assets on a co-ordinated global basis, leveraging…More

Germany: Ströer’s Mobile App Now with Augmented Reality

24 January 2012 16 h 15 min

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Ströer’s mobile app Vooh !, which connects static and digital posters with personal terminals, has a brand new function – augmented reality. Passers-by can now point their mobile phones at a poster and see it come to life. Christian von den Brincken, Director of Marketing and Strategy at Ströer Sales & Services GmbH suggests :…More

Canada: iSIGN Equips First 500 Mac’s Stores With Mobile Advertising Solution

24 January 2012 16 h 12 min

iSignmedia

iSIGN Media Solutions Inc. has installed its mobile advertising solution in the first 500 locations on its digital signage network located in the Mac’s chain. “[…] we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage…More

Mood Media Corporation and TJX Continue Partnership

24 January 2012 16 h 10 min

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Mood Media Corporation has extended its contract to supply TJX, a major US-based, multi-banner retailer, with in-store music and messaging. The scope of the contract includes the development of content for music and messaging and the installation of Mood Media’s Internet Media Player. TJX has 2,200 stores across the United States, Canada and Europe.