CBS Outdoor France (CBSOF) and Cübb have announced an exclusive strategic partnership in France. The specialist in large format outdoor advertising will integrate the Cübb range (Cyklop, Cyspace, Easylike, etc…) into its new portfolio of “Digital and Interactive Solutions”. For Candice Smadja, Director Marketing & Communication CBSOF : “This partnership enables CBS to increase its…More

The Store, the global retail practice of WPP has launched “The Shopper Marketing Store”, a website that brings together the resources of 15 WPP companies around the world, specialized in shopper marketing (shopper insights, retail customer insights, ROI & Analytics, store design, customer relationship management, in-store communications, packaging, e-commerce…). “We recognized that as clients add…More

CBS Outdoor International (CBSOI) today announced the arrival of Jo Morris in the post of International Property Director. She will report to Philip Brown, the group’s Chief Franchise and Operations Officer. In her new role, Jo will develop and diversify BDSOI’s assets in all of its markets, while maintaining all of its current sites. Previously…More

Inwindow Outdoor and Intel have unveiled the "Experience Stations”, i.e. seven-foot tall, free-standing kiosks that are operating as part of a pilot program in five mall and hotel locations across the USA. The units feature seventy-inch high definition screens and a number of immersive technologies, including gesture interaction, multi-touch screens and near field communication. They…More

In June 2011, ScreenCity started to operate a digital out of home advertising network throughout the island of Ibiza. It includes, as of now,  20 large Adwindow rear-projection screens (from 2 to 5m in width) and indoor LCD monitors, that have been installed in shop windows and at outdoor locations. LED screens will also soon…More

Premier Retail Networks has acquired indoorDirect, operator of the Restaurant Entertainment Network which covers more than 1,200 fast-food outlets across the USA (Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s and Arby’s). According to the terms of the agreement, PRN will hold 50% of a joint venture that contains certain of the company’s assets (brand name,…More

The Automotive Broadcast Network (ABN) has selected Harris Corporation as its vendor of choice for a DOOH solution to augment its Dealer TV broadcast at auto dealerships across North America. Harris will deliver technology, network operations management, and turnkey field services, including dealership installations and support. ABN launched its Dealer TV service in 2008 to…More

Ocean Outdoor will present exclusive branded content from London Fashion Week this February using images and news supplied by the editorial team at fashion title Vogue. Advertisers will be able to align their brands with original content from the international fashion show, which will be screened on Ocean’s Eat Street screen in the Westfield London…More

In 2010, Amsterdam’s famous Ajax football club awarded the creation of the ‘Ajax Experience – a museum to celebrate the glory of the club – to Sid Lee Architecture, along with gsmprjct°, Sid Lee, and Jimmy Lee. The result : a magical place using digital experiences to convey the passion generated by the team. “Training…More

The Basque Country Tourism Office at Bilbao Airport has recently been upgraded with a new digital installation. Seven vertical HD screens placed in a circle shape have been deployed, displaying the most representative images of the region, as well as two interactive touch screens, where users can access information in various languages and send it…More