Agenda

  • 23 May

    Shop Innovation (Paris)

  • 12 Jun

    Digital Signage Expo (Berlin)

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Platt Retail Institute


UK: Ocean Outdoor’s S.O.S DOOH Campaign Helps ‘Save’ Nelson’s Ship in a Bottle

23 April 2012 16 h 16 min

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A permanent new berth has been secured for Yinka Shonibare, MBE’s acclaimed sculpture Nelson’s Ship in a Bottle after a public appeal backed by Ocean Outdoor successfully raised £362,500. Ocean Outdoor CEO Tim Bleakley donated £362,500 in advertising space to help the Art Fund and National Maritime Museum save the ship for the nation after…More

UK: Face Britain’s Campaign – Part 2

20 April 2012 14 h 57 min

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Further to our previous article about the ‘Face Britain’ campaign: below is a portrait of the Queen, made up from thousands of individual portraits painted by children, that is now running across JCDecaux’s Transvision screens.

Sponsor: BlueFox Adds Hyper-Local Content to its Catalogue

20 April 2012 14 h 36 min

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BlueFox goes ‘hyper-local’ with a new specialised content product. The project covers Europe and certain other areas across the world and brings practical local information to local digital signage networks. Examples of such content are: movie and event listings in the neighbourhood, local fuel prices, road traffic and air traffic information (where applicable), local weather…More

Peter Boutros Becomes Total Immersion’s Worldwide President

20 April 2012 14 h 16 min

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Total Immersion has announced the appointment of Peter Boutros as Worldwide President. Boutros has held CEO positions at The Vista Institute and Logistix/Equity Marketing Worldwide; and global management roles, including Senior Vice President Worldwide Category Management, at the Walt Disney Company. He is a dual citizen of the USA and Australia. Said Bruno Uzzan, CEO…More

UK: Campaign – The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and Digital Screens

20 April 2012 13 h 05 min

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Disney currently runs a two-week campaign for its new blockbuster The Avengers Assemble on Ocean Outdoor’s Battersea Power 7 and a portfolio of full motion digital screens ahead of the movie’s UK release on April 26. A 2D campaign features on the Square Tower and a 96 sheet in a special build at BP7, featuring…More

UK: 200,000 Children’s Portraits to Form Giant Image of HM The Queen – across Buckingham Palace and on JCDecaux and BBC Digital Screens

18 April 2012 17 h 00 min

JCDecaux_Face Britain teaser April 16 2012_de

Thousands of self portraits by children from across the UK will be projected on to the frontage of Buckingham Palace to form a montage image of HM The Queen, from 8.30 p.m. on Thursday 19th April 2012. The Face Britain projections will run from 8.30 pm – 11.30 pm for three nights until Saturday 21st…More

UK: ECNlive Re-Launches DOOH Network in Corporate Buildings

18 April 2012 16 h 22 min

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Formerly Executive Channel Europe, ECNlive, the first pure-play digital media network for corporate office environments in the UK, has rebranded and is re-launching with an expanded digital display network. The network now reaches over 300,000 business people and covers more than one hundred of the largest corporate buildings in London, including Tower 42, CityPoint, The…More

UK: Microsoft’s New DOOH Campaign Features Facial Tracking, Augmented Reality and Gesture Control

17 April 2012 14 h 44 min

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Microsoft has launched a new digital out-of-home campaign designed to drive people to The Capitol Tour, an immersive Internet Explorer companion site to the Hunger Games film that has been created in partnership with Lionsgate. It will run on Clear Channel’s 6 sheet poster units across London for two weeks. The campaign utilises interactive technology…More

France: Sound Machine Campaign for Nes by Marcel

16 April 2012 14 h 15 min

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The Marcel agency has just run an interactive digital media campaign for Nes, the Nescafé’s coffee brand targeting the young people, at the Gare du Nord railway station in Paris. The company had installed a “sound machine”, comprised of a touch-screen, a sound system and a coffee-dispensing machine, to attract travellers attention. The idea was…More

World: Scala Q1 2012 Activity Report

13 April 2012 13 h 54 min

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In an internal memo to its partners, Scala has issued a report on its activities during the first quarter of 2012. The software publisher announced several new contracts signed during the period, including Tokyo Electronics University (which will deploy a digital network on its campus), Megafon (the third biggest mobile phone operator in Russia), Mercedes…More