Today we look at the principal market figures that were published during the course of the year. DOOH is becoming increasingly visible – at least in the USA. According to a survey by GfK MRI, 29.6% of adults in the USA – 67.4 million individuals – had seen a place-based video ad during the last…More

Arbitron Inc. has released the results of the first, full audit of the proof-of-play component of BroadSign’s digital signage software using its Portable People Meter (PPM) technology. The audit determined an overall proof-of-play accuracy rate of 99.64%. The results were obtained by processing over 210,000 commercial plays detected by PPM devices, which were placed for…More

Arbitron Inc. has acquired the technology portfolio, patents, and trade name from Integrated Media Measurement, Inc. (IMMI), now known as Audience Measurement Technologies, Inc. The IMMI technologies acquired by Arbitron include IMMI’s cellular phone-based technology, which is designed to capture consumer cross-platform media usage.

According to the latest survey by Arbitron, digital signage is beginning to get through to the American population: 70% of 12 year-olds and older, i.e. 181 million people, saw a digital screen in the previous month, and over half (52% or 135 million people) saw one in the previous week. Further, 47% of those having…More

The social music television network Akoo has announced that it has launched branded entertainment and advertising campaigns for a group of inaugural sponsors, including Best Buy, CLEAR, 20th Century Fox, and leading brands in the gaming console and quick-service restaurant categories. Akoo is nationally deployed in social out-of-home environments, including premium shopping malls and universities….More

New EYE’s Adult Shopper Profile study conducted by Arbitron revealed that Eyelites, EYE’s digital advertising units, are noticed by Mall Shoppers and impact their purchase decisions. Seventy-one percent of Mall Shoppers reported that Eyelites stood out amongst other advertising at the mall. Nearly half (43%) of Shoppers who noticed digital Eyelites considered purchasing the products…More

Arbitron has signed an agreement with social music television network Akoo, to deliver audience estimates. Akoo is nationally deployed in social out-of-home environments, including premium shopping malls and universities. “Our mission is evangelizing social music television and making it the most valuable interactive out-of-home advertising category,” said Niko Drakoulis, CEO, Akoo. “Marrying audience estimates with…More

Media and marketing research firm Arbitron Inc. has signed an agreement with digital signage software provider BroadSign International, to deliver a proof-of-play advertising audit service using the Portable People Meter (PPM) technology. Arbitron will use its PPM to conduct a series of annual audits capturing when encoded audio and video advertising content is displayed on…More

At least that’s what can be concluded from the results of Arbitron’s recent research, just published as their Out-of-Home Digital Video Display Study 2009, which can be downloaded here. The survey found that nearly 155 million (i.e. 67% ) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the…More