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Platt Retail Institute

BookingDOOH Enters China, Will Offer CCTV’s Bus Network

15 February 2010 11 h 36 min

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The platform BookingDOOH.com has signed an agreement with Shanghai Be Media to offer the digital signage Bus-Network of Chinese state owned TV broadcaster CCTV. One of the largest DOOH networks in China, it reaches 53.360.000 passengers per day. BookingDOOH now aggregates 200.000 screens of 52 affiliated partners and reaches over 350 Mio. people in 23…More

OVAB Europe/ISE Conference: Two Options for BookingDooH – Strategic Alliance or White Label

4 February 2010 12 h 24 min

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Etienne Reignoux, Chief Development Officer of Neo Media Group, revealed some insights on the future of BookingDooH during his presentation. The online booking platform could develop in one of two directions: – A strategic alliance with a third party which would increase the asset base, making the offer more attractive to networks – A white…More

BookingDooH Continues Expansion – Now includes O.Media (Belgium) and Sun TV (Germany)

11 December 2009 12 h 10 min

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BookingDooH has announced new networks partners for its online booking platform. They include Sun TV – with 200 screens in 146 tanning studios in Germany, and O.Media which operates 182 screens in 142 travel agencies across Belgium. Some more modestly sized networks have also been added: the Canadian Captivision (14 screens at 11 sites), the…More

BOOKINGDOOH.COM, the first international planning and booking platform for Digital out-of-Home advertising, changes its face

25 September 2009 16 h 48 min

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Geneva- September 25, 2009- Neo Booking SA has improved the design of its global campaign booking platform for Digital out-of Home media. The goal was to underline the motive of being digital, creative and progressive characteristics of the DOOH media itself. Effectively, the new BOOKINGDOOH.COM improved usability, as the “networks” page, which provides a complete…More

Europe: BookingDooH Makes Big Push

26 August 2009 12 h 35 min

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Now that we’re all back from holiday, BookingDooH is launching its first big campaign, targeting media agencies and international advertisers. The Swiss aggregator is offering a special Back to School pack, which covers 33,000 screens in 11 countries with a gross reach of 67 million consumers every fortnight (see table below). A 10 second spot…More

Austria’s y-doc infotainment now on BookingDooH

12 August 2009 11 h 34 min

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y-doc infotainment, a digital signage network covering 700 medical waiting rooms in Austria, has just signed up to BookingDooH. The network has been in existence for over 10 years and reaches over 500,000 patients each week.

France: Another French network joins BookingDooH

2 June 2009 19 h 58 min

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The online booking platform BookingDooH partnered French digital display network Tronic Pub. The network consists of 16 ‘10m2’ LED screens set up throughout the Paris region and targeting 2,500,000 people every week. This is the fifth French network to join the booking platform since its launch earlier this year.