CBS Outdoor France (CBSOF) and Cübb have announced an exclusive strategic partnership in France. The specialist in large format outdoor advertising will integrate the Cübb range (Cyklop, Cyspace, Easylike, etc…) into its new portfolio of “Digital and Interactive Solutions”. For Candice Smadja, Director Marketing & Communication CBSOF : “This partnership enables CBS to increase its…More

CBS Outdoor International (CBSOI) today announced the arrival of Jo Morris in the post of International Property Director. She will report to Philip Brown, the group’s Chief Franchise and Operations Officer. In her new role, Jo will develop and diversify BDSOI’s assets in all of its markets, while maintaining all of its current sites. Previously…More

The disagreement between TfL and CBS Outdoor is now over. Transport for London (TfL) and CBS Outdoor have confirmed that CBS Outdoor will retain responsibility for all adverts on the London Underground network through TfL’s commercial advertising concession. Graeme Craig, Commercial Development Director at TfL, said: ‘Following discussions with CBS Outdoor we have reached a…More

CBS Outdoor UK has been testing the Google Goggles visual recognition mobile app on its digital and poster ads since September 19. Google Goggles, which was launched in 2009, is an app that can be used to take photos of objects, images, monuments etc. and which then triggers access to content that is related to…More

Westfield Stratford City, London, probably the largest shopping centre in Europe, was opened yesterday. CBS Outdoor, which won the rights to ad-sales at the site, has installed a completely digital advertising offer, using 100 LCD vertical screens and 4 LED screens (from 20.8 m2 to 127 m2) deployed both inside and outside. The technical installation…More

In a statement yesterday, CBS Outdoor announced that it would terminate its ad-sales contract with the London Underground on March 31st 2012, if no new agreement can be reached with Transport for London. The partnership was to have run until 2015. The reason: the contract, as it is, is not profitable. CBS accuses the transport…More

CBS Outdoor UK has won ad-sales rights for both the external and internal screens at a new shopping centre in London – the Westfield Stratford City, scheduled to open on September 13 later this year. The ten-year contract is estimated to be worth £100 M. As with Westfield London, already in CBS’ portfolio, all of…More

CBS Outdoor Ireland has unveiled its new digital network at Dundrum Town Centre. A total of 22 digital Pods, featuring a special design, unique to the shopping centre, have been installed. Launch advertisers are Nokia, National Lottery, Adidas, Nestle and Warner Bros.

CBS Outdoor Italy has just increased its digital portfolio with the addition of Fiumicino Digital. As its name implies, it is a digital network at Rome’s Fiumicino Airport and is composed of 19 screens of 55” in a portrait format. The network is displaying a 20 second loop (4 spots of 5 seconds each) and…More

CBS Outdoor Ireland is to install and market a large DOOH network at Dundrum Town Centre, the country’s biggest shopping mall. The launch of this new platform is planned for April 2011. CBS Outdoor Ireland already operates a digital network in the Square shopping centre in Tallaght.