CBS Outdoor Ireland has unveiled its new digital network at Dundrum Town Centre. A total of 22 digital Pods, featuring a special design, unique to the shopping centre, have been installed. Launch advertisers are Nokia, National Lottery, Adidas, Nestle and Warner Bros.

CBS Outdoor Italy has just increased its digital portfolio with the addition of Fiumicino Digital. As its name implies, it is a digital network at Rome’s Fiumicino Airport and is composed of 19 screens of 55” in a portrait format. The network is displaying a 20 second loop (4 spots of 5 seconds each) and…More

CBS Outdoor Ireland is to install and market a large DOOH network at Dundrum Town Centre, the country’s biggest shopping mall. The launch of this new platform is planned for April 2011. CBS Outdoor Ireland already operates a digital network in the Square shopping centre in Tallaght.

Alvaro Muir has been named Vice President, Digital Media, for CBS Outdoor. In this position, Muir will oversee the company’s interactive strategy, with particular emphasis on new product development and measureable engagement. In addition, Muir will play a key role in new business development, working with new and existing clients in transitioning campaigns to interactive…More

Enrique Ruiz Martín, until now Managing Director of Iberia Coleman, belonging to the Jarden Corporation, has joined CBS Outdoor Spain as the new Managing Director. “Due to the recent appointment of Pablo Gonzalez as Managing Director of CBS Outdoor in France – role compatible with his position as Chief Sales Officer CBS Outdoor International –…More

CBS Outdoor launched the first Mall Digital formats in the Rep. of Ireland in March. The new digital panels have been rolled out in The Square Town Centre in Tallaght, just outside Dublin city, Ireland. In all, there are a total of 30 Digital Escalator Panels leading from the Central Plaza to the top level…More

CBS Outdoor has launched its first-ever high-definition video platform poster, the Video Two-Sheet, as part of HBO’s True Blood campaign at the Times Square subway station. HBO will be showing commuters a preview of the new season of True Blood using an ultra-thin 10-inch LCD screen, with audio, embedded into traditional two-sheet posters. CBS Outdoor…More

CBS Outdoor has equiped its firt Irish mall with Digital Signage. 30 Digital Escalator Panels as well aw 5 LCD screens have been deployed in the recently refurbished Square Town Centre in Tallaght. 300,000 shoppers visit the shopping centre every week.

CBS Outdoor and N4D have teamed up to launch Grand Central Station’s first 3D digital signage campaign. The centerpiece of the campaign is a 14 foot screen displaying commercials in 3D throughout February. Consumers will see 3D commercial spots, with audio, along with brand ambassadors who will be distributing special 3D glasses to the 70,000…More