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Platt Retail Institute

USA: CBS Outernet Completes Digital Installation of Gamestop TV Network

23 July 2010 12 h 14 min

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CBS Outernet has completed the installation of the GameStop TV network in 4,100 U.S. GameStop stores.  This milestone for the world’s largest video game entertainment software retailer makes GameStop TV one of the largest digital out-of-home media networks in the country. The network consists of in-store 40-inch HD LCD screens with high-quality audio placed near…More

USA: CBS and Sony Electronics Unveil 3D Consumer Research Center

3 March 2010 9 h 51 min

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Sony Electronics and CBS yesterday unveiled “The Sony 3D Experience”, a new research center and screening facility which will focus on consumer preferences and perceptions toward 3D programming, as well as how broadcasters and studios can best deliver 3D content for viewing both in and out of the home. The Sony 3D Experience will be…More

USA: CBS and Center City Direct Launch Digital News-stands Network in Philadelphia

25 November 2009 11 h 25 min

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CBS stations in the Philadelphia market (CBS 3, The CW Philly 57, KYW Newsradio 1060, 98.1 WOGL, 94 WYSP, SportsRadio 610 WIP and The Big Talker 1210AM WPHT) have joined forces with Center City Direct, a division of Alternative Media Holdings, and launched Philadelphia’s First Digital News-stands yesterday. The CBS Always On news-stand Network features…More

USA: Outcast Changes Content Providers and Takes Ad Sales In-house

26 August 2009 10 h 57 min | 1 Comment

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Outcast, one of the US leaders in digital signage networks on petrol pumps, has just altered its content strategy. The operator has terminated its exclusive agreement with NBC Universal and will now be showing programmes from CBS,  CNET and Home Decoration channel HGTV. Outcast wants content with a closer fit to its advertisers, and so…More