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Platt Retail Institute

China: AirMedia and China Central Television Form Long-term Strategic Partnership to Operate New TV Channel

8 December 2010 10 h 39 min | 2 Comments

AirMedialogo

AirMedia Group Inc. and China Central Television International Mobile Media Ltd. (CCTV Mobile Media), a subsidiary of China Central Television (CCTV), have established a strategic partnership to broadcast CCTV Air Channel, a new TV channel produced by CCTV Mobile Media, to air travelers in China. AirMedia will show the channel on its digital screen network…More

BookingDOOH Enters China, Will Offer CCTV’s Bus Network

15 February 2010 11 h 36 min

Bookingdoohlogo

The platform BookingDOOH.com has signed an agreement with Shanghai Be Media to offer the digital signage Bus-Network of Chinese state owned TV broadcaster CCTV. One of the largest DOOH networks in China, it reaches 53.360.000 passengers per day. BookingDOOH now aggregates 200.000 screens of 52 affiliated partners and reaches over 350 Mio. people in 23…More

China: CCTV, Chinese Giant State TV, now Operates 60,000 Screens in Buses

12 January 2010 10 h 19 min | 1 Comment

CCTVde

Chinese state-owned television, CCTV, now runs one of the largest digital signage networks in buses in the country via its affiliate CCTV Mobile Media. At the end of 2009, this network covered 60,000 screens fitted in 35,500 buses in 24 cities (including Beijing, Shanghai, Tianjin, Guangzhou and Shenzhen) reaching 90 million passengers per day. The…More