VisionChina Media Inc. has completed the previously announced US$160 million acquisition of Digital Media Group, a leading subway digital signage advertising operator. The transaction creates China’s largest mobile television advertising network. “The combination of our two media platforms allows us to broaden VisionChina Media’s subway network to match our extensive bus network. This combination of…More

Between September 21 and October 11, 2009, shoe brand Staccato aired a fashion mini-series called “Attitude to Life” on all Digital Media Group platforms in Beijing, Shanghai, Tianjin, Chongqing, Nanjing, Shenzhen and Hong Kong. The “creative advertisement” consisted of 7 independent stories, each running approximately 60 seconds long, and featuring Hong Kong’s actress and model…More

VisionChina Media Inc., one of China’s largest out-of-home digital television advertising networks on mass transportation systems, has announced an agreement to acquire subway digital signage operator Digital Media Group. The transaction will create the largest ad-based digital signage network in public transportation in China. The total consideration for the transaction is US$160 million in cash…More

During a special launch event in Beijing, Digital Media Group (DMG) unveiled its US$10 million+ worth digital media installation for the Beijing Metro Line 4, set to begin operations later this month. A total of 2,588 display screens have been installed in-train and on the platforms. According to the company, the network features “new forms…More

Singapore’s Media Development Authority (MDA), Ufinity, and ThreesixzeroProductions, together with Chinese company Prime Time Entertainment, have teamed up to launch the subway drama A Starry Night. From 27 July to 2 October 2009, the Mandarin 50-part series will be shown in Singapore on SMRT Media’s 250+ television displays in stations along the North-South, East-West and…More

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