In November 2010, Elemidia announced the installation of its first network in supermarkets via a deal with the Pão de Açúcar chain. Nearly 9 months later, the network is now working in some forty sites and is running campaigns for advertisers such as Visa, Red Bull, Cultura Inglesa and Century 21. The network will continue…More

Elemidia’s elevator network, which was launched in 2004, now covers over one thousand office buildings in Brazil and Buenos Aires. The network, which has nearly 4,000 screens, is the second biggest in the American continent in this sector, behind the Captivate Network (8,900 screens on almost 1,000 sites). Elemidia is planning to reach 1,500 buildings…More

Rede Elemidia, the leading DOOH operator in Brazil, has just bought Agência Mídia. Created in 2001, the company operates an inventory of static posters and, to a lesser extent, digital posters in indoor situations (shopping centres and airports) as well as outdoor. This acquisition allows Rede Elemidia to set its foot in airports, a sector…More

Today Ooh-tv presents its TOP 10 DOOH Network Operators of 2010. Here are those that have made the biggest impact on their respective markets: 1. RMG  Networks (USA) The San Francisco-based company has continued its multi-sector development at a strident pace. In 2010, the company invested in the health sector, with the acquisition of Pharmacy…More

This week, Ooh-tv looks back at 2010. Today we look at the five external growth operations which strike us as being the most significant: 1. Elemidia being bought by the Grupo Abril media group. With support from the Tiger Global investment fund, which was also behind the giant Focus Media in China, Elemidia has grown…More

In January 2011, Elemidia will begin operating a digital signage network in Pão de Açúcar supermarkets. The south American DOOH specialist will invest 4.5 million Euros (10 million Réals) during the course of the year to deploy the network across all 145 of the supermarket chain’s sites. An average of 10 screens per store will…More

Grupo Abril, one of the biggest media groups in Brazil, has acquired 70% of Elemidia, the leading DOOH company in South America, for an undisclosed sum. Tiger Global, the hedge fund, which has been funding the company since 2006 [fr], has sold its share (estimated at around 50%). The remaining 30% is held by the…More

Elemidia, Brazil’s biggest ad-based digital signage operator, intends to almost double its coverage in the coming months. By the end of 2010, it is aiming at having 8,500 screens compared to its current base of 4,750. This expansion will be helped by the recent acquisition of the Cine Boteco network (now known as Elemidia Bares),…More

Signs of concentration in the Brazilian DOOH sector: Elemidia has acquired Cineboteco, a network of 500 screens deployed in 250 bars in São Paulo and Rio de Janeiro. This is the first entry into the Bar sector for Elemidia, which is planning further expansion with a target of covering 1,000 establishments by the end of…More

During the recent “Brasilshop – Feira & Congresso Internacional do Varejo”, Elemidia announced that it now has over 500 screens in a total of 27 shopping centres. The latest to be fitted is the Norte Shopping de Rio de Janeiro, which receives over 2.5 million visitors per month. The group has also increased its presence…More