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Platt Retail Institute


Brazil: Young & Rubicam Creates a Campaign for TAM on Elemidia Networks

1 October 2009 10 h 15 min

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On October 3rd, Brazilian airline TAM will launch a campaign on the networks operated by Elemidia. More precisely, it will use the networks in 23 shopping centres in 7 state capitals – Sao Paulo, Rio de Janeiro, Brasilia, Curitiba, Porto Alegre, Salvador and Fortaleza. The Young & Rubicam campaign will promote special offers adapted to…More

Brazil: PricewaterhouseCoopers Certifies Elemidia’s Reporting System.

17 September 2009 11 h 47 min

elemidiaLogo

PricewaterhouseCoopers has just finished an audit to certify the digital signage operator Elemidia’s Sistema Elemidia de Publicação (SEP) reporting system. SEP is a ‘proof-of-play’ system which allows advertisers to check the number and time of their spots being played on all of the Brazilian operator’s networks. Elemidia is one of the leaders in ad-based digital…More

Brazil: Elemidia Invests in its own Editorial Team

4 August 2009 10 h 40 min

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Elemidia, market leader in Digital Signage Advertising in Brazil, has just announced that it has invested 1,5mR$ (€570.000 ) in setting up its own editorial team. The content, which is supplied by the Terra news portal, is now selected and edited by an internal team of journalists and divided up into 4 main topics –…More