IBM has expanded its “Smarter City” campaign to Manchester Airport (MAN) using the Interactive Monster Wall, an intelligent digital signage display from Monster Media in partnership with EYE. The “Smarter City” campaign was created by the Ogilvy group to educate travelers on IBM principles and innovations designed to drive sustainable growth and prosperity in urban…More

EYE launches another network in UK airports: the Business First network. It features 12 x 70 inch portrait digital screens located in direct proximity to the business lounges at Gatwick, Manchester, Stansted, East Midlands and Belfast International airports. Launch advertisers are ITV and the Rugby World Cup, Sony Vaio and IBM. This is the third…More

EYE’s rollout of its new digital media assets continues with the launch of the Digital Arrivals Network, being installed at all 34 baggage claim carousels at Gatwick, Manchester and Stansted airports this summer. Visit England, National Express and a major film distributor are the launch advertisers. The network features 84” 32:9 double-sided displays, combined with…More

EYE has just launched two new landscape digital screens at Gatwick Airport. They will form part of the company’s Digital Landmark network which will include six sites across Gatwick Airport, London Stansted Airport and Manchester Airport. This deployment represents the first wave of EYE’s asset development programme across its national portfolio of eight airports. The…More

EYE is expanding its Landscape Digital network across premier shopping centre locations in New Zealand. The rollout occurs in key Westfield centres such as St Lukes, 277 Newmarket, Riccarton, WestCity and Downtown, in the heart of Auckland’s central business district precinct. By the end of the deployment, the network will impact a total of 2.7…More

EYE has commenced a national initiative to switch off all plasma television technology across its entire Australian digital portfolio, and upgrade to LED LCD technology. Mike Tyquin – CEO, EYE Australia & New Zealand says, “As a key player in the Out-of-Home industry, we recognise digital technology is rapidly evolving and it was important we…More

EYE and Ace Marketing & Promotions have announced that their Location-Based Mobile Marketing Network (known as Mobiquity Network) will expand to an additional 50 malls in the third quarter of 2011, creating a network of 67 malls across the US. Ace’s Mobiquity Network will now be integrated into backlit and digital advertising assets across many…More

EYE has launched new external digital sites at Melbourne Airport. They include two 6×9 meter digital roadside billboards, as well as one 23×3 meter landmark digital gantry site, targeting 100% of departing and arriving passengers from the airport. EYE’s airport media business, Eye Fly, says that it has already secured a number of brands to…More

Eye has strengthened its Eye Shop Landscape Digital network with the addition of a new digital site in Sydney’s central business district (CBD). The site sits on one of the busiest public thoroughfares in Australia – the corner of Market and George streets, linking the junctions of Sydney Central Plaza, the QVB Food Court and…More

EYE has retained the advertising rights at Melbourne Airport. The new contract, which commences January 1, 2011, will for the first time include the external advertising signage at the airport. The partnership with Melbourne Airport will see the introduction of “a range of innovative advertising formats including a significant suite of landmark digital media opportunities…More