Eye has strengthened its Eye Shop Landscape Digital network with the addition of a new digital site in Sydney’s central business district (CBD). The site sits on one of the busiest public thoroughfares in Australia – the corner of Market and George streets, linking the junctions of Sydney Central Plaza, the QVB Food Court and…More

EYE has retained the advertising rights at Melbourne Airport. The new contract, which commences January 1, 2011, will for the first time include the external advertising signage at the airport. The partnership with Melbourne Airport will see the introduction of “a range of innovative advertising formats including a significant suite of landmark digital media opportunities…More

EYE is celebrating its tenth birthday. Created in December 2000, the company, owned by the Australian media group Ten Network Holdings Limited, has grown in recent years to become a leading Out-of-Home media supplier in Australia, New Zealand, Indonesia, the USA and the UK. EYE invested in digital formats early on, particularly in shopping centres…More

Out-of-Home media specialist, EYE, and Simon Property Group, Inc., the largest owner of retail real estate in the U.S., have announced their new alliance that gives EYE advertising rights to an additional 60 Simon malls in 18 states across the United States, commencing January 1, 2011. New properties being added to the mix include retail…More

EYE and Ace Marketing & Promotions, Inc are expanding their Location-Based Mobile Marketing Mall Network. Phase Two of the rollout will add ten new malls to the existing network launched earlier this summer, bringing the total to 20 malls across the U.S. The new locations include the Los Angeles, Dallas/Ft. Worth, San Francisco and Portland…More

Out-of-Home mall media specialist, EYE, has partnered with Ace Marketing & Promotions to launch a Mobile Proximity Marketing Network across EYE’s digital Eyelite units. With the system, advertisers can now reach on-the-go shoppers via their mobile devices, by delivering rich media content via Wi-Fi or Bluetooth within EYE malls. "Mobile Proximity Marketing gives EYE the…More

Out-of-Home media operator, EYE, has introduced its first Large Format digital displays into its Landscape Digital network (located in premier shopping centres nationally). The new sites are four times larger than the existing digital sites. Additional displays are scheduled for roll out and integration into the network throughout 2010. The Large Format Landscape Digital displays…More

Airport media specialist EYE has launched a digital countdown to Valentine’s Day on its entire digital network. The campaign is designed to remind flyers of the special day and the shopping opportunities available within the airports in which the campaign is running. The “seven seconds” animation was produced in-house. In addition to the Digital Eyelite…More

EYE announced today it will invest $3.5 million to launch new high-impact Large Format Landscape Digital sites in Australian malls. The roll out of the large units will be part of a substantial upgrade of EYE’s existing network of 130 units, “which will see all units increase in size using the latest LCD ultra thin…More

EYE USA has appointed Ellen Carucci as Vice President of Sales, based in the New York City office. In her new role, Ms. Carucci will oversee sales and strategy across all of EYE’s United States offices. Ellen comes to EYE with over 29 years of sales, advertising and marketing experience in the consumer magazine industry….More