IDklic has announced the launch of Sofiadis TV, a new information and advertising digital media channel that will eventually cover all of the 235 independent pharmacies in the Sofiadis group in Belgium. The Brussels-based company will manage both the technical and editorial operations, as well as ad sales. The first deployment was on December 15,…More

Belgium’s iDklic has won two new pharmacy networks in recent months : Vooruit, a cooperative with 38 outlets in Flanders (mainly in Ghent); and PharmacieServais, an independent network with around ten outlets in Wallonia. iDklic has now installed digital signage solutions in 600 of the 2,000 biggest pharmacies in the country.

iDklic has been chosen to create Visit Brussels TV, the new digital signage channel from the Brussels Regional Tourist Office. The agency will manage both hardware and software, monitor the network, and provide editorial and advertising content. The network will be launched in September 2011. It will cover over 150 3, 4 & 5 star…More

Belgium-based iDklic has decided to offer airtime to the RedCross to support the charity’s fundraising campaign for the Japanese Earthquake disaster. The company has created a spot for the Belgian Red Cross which was broadcast today on its network of 600 pharmacies across the country. iDklic has also created a spot for International use. The…More

Belgian company iDklic  has informed us about its results for 2010. The agency’s turnover increased by 61% during the year, mainly driven by its advertising activities. The fill-rate for the Pharma TV network was 91% in 2010. Profits improved in parallel by 22% during the period. 2011 looks like being a record year – in…More

Mercedes Belgium is currently running a campaign that will last for at least six months on JCDecaux’s signage network at Brussels International Airport. A stand has been built which displays a real car – a new model every two months. Construction of the stand was undertaken by iDklic, who added two HD digital signage screens…More

iDklic is currently deploying a digital signage network in the Life Pharma group. Life Pharma TV was officially launched in September and is now operating in 100 outlets, and will be extended to the other 200 outlets in the group by the beginning of 2011. In each outlet there is a screen showing health information…More

The Familia Pharma Tv network, deployed in 100 pharmacies in Belgium, is now full up until August 2011. The campaign to sell ad-space on the network, which was launched in June, is now over. “The network fill-rate is now 119%” told us Jean-Charles Figoni, CEO of iDklic, the agency which sells space on the network….More

OVAB Europe has announced three new members: iDklic, the first Belgian company to join the association, as well as two British companies, RAM Vision and Digiadvans. These new additions bring the total of new recruits to OVAB Europe up to six in 2010. Four other companies are expected to join in the near future.

iDklic has announced the signature of a new digital signage deployment in Universal Pharma pharmacy chain’s 15 outlets. The Belgian company will operate the network – known as Universal Pharma TV – as well as handle ad-sales. Advertisers are queuing up to join the network with €40K of advertising space already sold before the launch…More