JCDecaux SA has announced today its revenues for the full year 2011. On a reported basis, revenues increased by 4.8% to €2,463.0 million compared to €2,350.0 million in 2010. Organic revenue growth of 5.7% was mainly driven by the dynamism of the Transport segment in Asia-Pacific and in the Rest of the World, and by…More

JCDecaux has commissioned Grand Visual to create a series of seasonal idents for the new ‘e-motion’ digital screens at Euston station. The 10 second long idents have a recurring theme which will be regularly updated across the year. The idents will provide a visual ‘bumper’ for the 4 advertising campaigns displayed. The Christmas ident uses…More

Mexico Today, the country brand for Mexico, is showcasing the country’s natural beauty, rich cultural traditions and business opportunities in an immersive advertising campaign on the Heathrow Express. Booked with JCDecaux Airport through Aviator, Kinetic’s international division, the campaign uses 168 digital screens as well as giant wall wraps in lifts, corridors and escalators. “A…More

JCDecaux has renewed its  street furniture contract for the City of Amsterdam following a competitive tender.  The contract, one of the largest street furniture concessions in Europe, covers 1700 bus shelters, 450 free standing advertising panels and allows the possibility of upgrading to digital displays in certain locations.

JCDecaux has just published the results of its “Airport Stories World” survey, which was carried out in eight of the world’s biggest airports – in Europe (London Heathrow, Paris, Frankfurt), in Asia (Hong-Kong, Shanghai, Changi Singapore), in the USA (New York JFK) and in the Middle East (Dubai). The idea was to analyse the way…More

Land Rover is taking over Euston Station in a marketing campaign for the all new Range Rover Evoque. Range Rover imagery surrounds travellers on their way through the main hall and along the escalators down to the underground platform. As passengers descend the escalators, Range Rover Evoques will appear to travel alongside demonstrating the Terrain…More

JCDecaux has acquired Concourse Initiatives, a face-to-face marketing and sponsorship company. A subsidiary of Media Initiatives Group, Concourse Initiatives holds experiential contracts at major train stations and some shopping malls. Alan Greaney, CEO of Media Initiatives, will continue to head Concourse Initiatives, which will operate as a separate company under JCDecaux’s control.  This deal comes…More

JCDecaux Airport has won the competitive tender to manage the contract for digital advertising for Eurostar at St Pancras International Station. The company will equip the Eurostar terminal with 32 x 40’’ screens in Departures and 4 x 70’’ screens in Arrivals. Installation has already begun and is expected to be completed by the end…More

Feel like reserving a restaurant while you’re waiting for a tram? Well, if you live in Helsinki you can – there’s a touch-screen that does just that. At least that’s what the HeyDay advertising agency, the Haaga-Helia University of Applied Sciences and Hardaani Productions, are currently testing, with the collaboration of some partner restaurants. The…More

JCDecaux Airport has renewed its contract to operate the indoor and outdoor advertising space in the two Lyon airports (Lyon Saint-Exupéry and Lyon Bron). This new 10-year partnership  will see the roll-out of a network of 70-inch HD digital screens (i.e. same format than in Paris Airports) as well as “new high value-added ambient media…More