This morning JCDecaux announced its Full-Year Results for 2011. The French group maintains its position as the number one outdoor advertising company worldwide. Consolidated revenues increased by 4.8% to €2,463.0 million and operating margin increased by 4.8% to €582.1 million. Net income group share rose by 22.7% to €212.6 million Digital was one of the…More

JCDecaux, Intel, Ficosa, Telefonica and digital signage specialist Admira have got together to create SmartCities Lab, a research laboratory intended to create street furniture for tomorrow. The first project to come out of the lab is the Smartquesina, which, as its name suggests, is a new design for an intelligent (smart) bus-shelter (marquesina). The unit…More

JCDecaux Airport Paris just posted a video presentation of its new DOOH network at the two Paris airports. The network, which has been operating since the beginning of the year, includes nearly 400 70-inch digital screens, several video walls and a 39m2 indoor LED screen at Terminal 2E at Paris Charles de Gaulle Airport (not…More

JCDecaux has deployed an ‘intelligent’ bus-shelter at the Place de la Bastille in Paris. It features four digital screens, three of which are touch-screens mounted on a column. They are Internet-connected and display information about all forms of public transport (bus, Metro, taxis, Velib bicycles) as well as about shops and tourist attractions in the…More

Kinetic and JCDecaux are launching the ‘Test the Near Future’ project, the UK’s first large-scale deployment of NFC technology as all Reading’s 6-sheet poster sites go interactive in a 4-week trial. From 5 March, 13 brands will provide exclusive content and voucher NFC experiences on 6-sheets across the town, allowing people to download information, offers…More

With more than 2,000 stations set to be refurbished and others to be upgraded in London and throughout the UK, JCDecaux has announced plans to transform its rail advertising with a ‘less is more’ strategy (i.e. fewer displays, but more engaging). Jeremy Male, CEO of JCDecaux UK said, “The rail audience is at its highest…More

JCDecaux Airport has launched sales at Eurostar with Vodafone UK as the first advertiser, in a campaign planned and booked by Kinetic. Vodafone will use the new digital media space to promote the Vodafone One Net service to the business audience, as part of a wider out-of-home campaign. Four different ‘team building’ creative executions will…More

JCDecaux Airport Paris has unveiled its first Giant Screen – the flagship product in its new range of digital advertising solutions rolled out on January 1, 2012 – in Terminal 2E of Paris-Charles de Gaulle airport. The digital billboard measures 39m2 and is suspended 5 meters (16.4 feet) above the ground. In collaboration with KR…More

Unilever’s beauty brand Dove is spreading a little love and happiness at Victoria station this week. From Monday 13th, commuters will see a different question each day on the large-format JCDecaux’s Transvision screen, inviting thoughts and reflections on the beautiful women in their lives. Visitors will be encouraged to text or tweet their responses, which…More

JCDecaux Innovate runs an outdoor campaign for McCain, which includes ten fully-wrapped bus shelter specials, fitted with 2-feet high, fibre-glass potatoes, in addition to billboards, roadside six-sheets and point of sale six-sheets at Tesco, ASDA, Morrisons and Sainsbury’s. Digital Outdoor also reaches commuters with tailored messaging on screens in train stations. The campaign is set…More