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Platt Retail Institute

France: Become DJ of Your KFC

21 June 2011 18 h 49 min

moodmedialogo

To celebrate thirty years of the ‘Fête de la Musique’, Mood Media and KFC France have created a campaign entitled “Become DJ of Your Local KFC”. The idea: to hand over the selection of the background music of the brand’s restaurants to its most faithful customers. From May 30th until June 5th, the 320.000 fans…More

China: Disney and Google in Talks to Acquire Part of Bus Online

9 February 2010 11 h 12 min

Busonline

Reuters has revealed that a consortium of investors led by Walt Disney and including Google, is in advanced discussions to acquire 30 – 40% of Bus Online, a Chinese ad-sales agency operating one of the major digital signage networks in the country’s buses. The operation is estimated at over $100 million, and includes both old…More