A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage outside the home. The Kinetic/Joule study found that 38% of mobile app users have searched…More

Kinetic Worldwide has released the Global Digital Out of Home Handbook. The Handbook covers the global context of digital OOH including market sizes, growth rates, (some) media owners, formats, environments, research and creative innovation. Each regional environment is accompanied by a Kinetic view on developments. The document quantifies that digital OOH is currently worth 7%…More

Argos has just installed an interactive QR-code purchase Pop-up Store at Paddington Rail station. The week long experiential campaign will enable those leaving their Christmas shopping late to point their smartphone at the gift they like and scan the QR code, reserving the gift to be picked up later that day at one of 750…More

Land Rover is taking over Euston Station in a marketing campaign for the all new Range Rover Evoque. Range Rover imagery surrounds travellers on their way through the main hall and along the escalators down to the underground platform. As passengers descend the escalators, Range Rover Evoques will appear to travel alongside demonstrating the Terrain…More

Emerging mobile technologies such as Google Goggles, augmented reality and Near Field Communications (NFC) are gaining recognition amongst UK consumers, new research by lifestyle and environments communications agency Kinetic Worldwide has found. In its latest study of consumer lifestyles and behaviour outside the home, Kinetic found almost a third of consumers were aware of the…More

ITV and Kinetic launched last week, an innovative Out of Home campaign to bring the Rugby World Cup to commuters. The campaign  keeps fans up to date with results and pictures from the games as they come in overnight and in the morning. The updates, run by an RSS feed, are pulsed through to a…More

Kinetic is expanding its in-house digital, design and creative planning resources with the launch of a dedicated creative division, called Fuel. The launch of Fuel is a response to the increasing scope of Out of Home advertising including opportunities to integrate digital interactivity, dynamic displays, experiential and bespoke design into client brand campaigns. Fuel will…More

Argos has incorporated the flexibility of Digital Out Of Home advertising as part of a £4 million new ‘order online today, enjoy today’ ad campaign. UK’s leading multi-channel retailer has chosen to take a seasonal approach and focus on weather-sensitive creative to further demonstrate the benefits of not having to wait for products you want…More

Kinetic has just released its must-read report The Future of Out of Home Media in the UK” (check here for the executive summary). Amongst others, the agency anticipates a 48% increase in the number of digital sites in the country, growing from an estimated 72.603 at present to 107.470 in 2020. This growth is to…More

Last weekend Colgate-Palmolive extended its “Keep Britain Smiling” campaign by initiating experiential activity staged around Ocean Outdoor’s large format digital billboard at London’s Westfield Shopping Centre. The team handed out free samples and also took pictures of shoppers who wanted to ‘share a smile for charity’ and be featured on the billboard itself in support…More