To promote the launch of the UK edition of the Huffington Post, Out of Home communications agency Posterscope, creative agency MBA, media agency Total Media, OOH media owner JCDecaux and technology provider LocaModa have partnered to create and implement a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand. The OOH campaign,…More

LocaModa has launched Community Board 1.0, a new place-based social media application that, says the press release, runs on any Digital Out-of-Home network. Graphically, the application looks like a traditional community board and features the ability for consumers and venues to “pin” digital messages, photos and posters to venue screens, react with digital offers and…More

Today RMG Networks CEO Garry McGuire delivered the keynote remarks during the 2011 Customer Engagement Technology Worldwide (CETW) Conference at San Francisco’s Moscone Convention Center. McGuire’s speech entitled “Engaging Your Customers, Out-of-Home, Along the Path-to-Purchase” provided a snapshot of today’s media landscape and talked about how advertisers are using innovative technologies to engage people throughout…More

LocaModa has announced the appointment of Susan Dalton as VP of Engineering and Operations. Prior to joining LocaModa, Susan spent over nine years at Local Matters in Denver, CO where she was the founding technology executive, helping to grow the company to over 200 employees and $40MM in annual revenue.

LocaModa has announced the addition of senior advertising and digital out of home executives Ralph Folz and Michael Quinn to its Advisory Board. Ralph Folz served as the Global Chief Operating Officer of Isobar, the digital marketing unit of Aegis Media, which has over 3,000 employees in 40 countries and was also the founder and…More

LocaModa, Inc. today announced an expanded partnership within which LocaModa’s place-based social media platform will aggregate and distribute interactive content for RMG Networks’ NYTimes.com Today place-based network, which is deployed in 800+ downtown cafes and eateries. The LocaModa and RMG relationship kicked off in early April with a media campaign featuring localized Twitter messages and…More

Cambridge, Massachusetts based LocaModa announced an agreement today with Los Angeles, California based digital signage solutions provider UCView Media to offer place-based social media to its customers. UCView Media’s partners now get full access to all of the applications on the LocaModa DOOH App Store. “The ability to run place-based social media applications is no…More

IndoorDirect and Clear Channel Outdoor are among the first media owners to commit to the LocaModa-designed DOOH version of the Foursquare application. This announcement follows the launch by LocaModa of a DOOH App Store this week. Indoor Direct will run the service on more than 1,000 quick service restaurant locations including Wendy’s and Carl’s Jr.,…More

LocaModa Inc. has launched its Digital Out of Home (DOOH) app store, which aims “to offer place-based networks a one-stop shop for social media applications”. It includes applications designed by both LocaModa and third-party developers. Local events and entertainment site Eventful and location-based social networking site Foursquare are already available in the store. Stephen King,…More

IndoorDIRECT have integrated LocaModa’s place-based social media platform into the shows (theBITE, theBITEWeekend, and theBITE@Nite) featured on their Restaurant Entertainment Network. They can now run mobile and social interactive applications in over 1,000 quick-serve restaurants including Wendy’s, Carl’s Jr, and McDonald’s.