Vans has launched “Be Here”, an Internet and DOOH campaign that allows young people from around the world to share their image along with messages during this holiday season. From December 15 until January 5, participants can submit texts – in English, Spanish, Chinese, French, German, Italian, Portuguese, and Japanese – and photos by logging…More

Zoom Media & Marketing announced a long-term partnership with LocaModa to enhance the interactivity of its Social digital detwork. LocaModa will enable mobile interaction, connecting the media to social networks including Facebook and Twitter, and provide real-time audience data. The interactive applications will run as part of Zoom’s content mix provided to more than 600…More

The MTV screen in New York’s Times Square is now available for advertisers to use for their branded UGC (User Generated Content) campaigns. The first brand to try out is Stride Gum (see photo). The system is based on a modified version of the LocaModa platform that allows “branded content and customization”. It gives individuals…More