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Platt Retail Institute

USA: Monster Media Completes “Infectious” Interactive Campaign for Katy Perry’s New Fragrance

27 January 2012 1 h 03 min

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Monster Media partnered with marketing agency StreetVirus to create an interactive marketing campaign for Katy Perry’s second fragrance – MEOW, at the prestigious Los Angeles-based shopping centre, The Grove. Using Monster Media’s portable digital storefront equipped with photo-taking station, shoppers were able to create a personalised ornament and become part of the cat-shaped bottle by…More

UK: Limited Space and Monster Media Partner and Complete First Collaborative Operation

12 December 2011 20 h 38 min

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Limited Space and Monster Media have just completed their first collaborative project for “a 3D computer-animated family film created by one of the world’s largest movie studios” (i.e. Happy Feet 2, Ed.). Limited Space’s Ad HD network of 12 large format screens, which extends nationally across 12 flagship malls, was enhanced with Monster Media’s interactive…More

UK: IBM Showcases ‘Smart City’ Innovations on Interactive Monster Wall with EYE at Manchester Airport

29 November 2011 16 h 26 min

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IBM has expanded its “Smarter City” campaign to Manchester Airport (MAN) using the Interactive Monster Wall, an intelligent digital signage display from Monster Media in partnership with EYE. The “Smarter City” campaign was created by the Ogilvy group to educate travelers on IBM principles and innovations designed to drive sustainable growth and prosperity in urban…More

USA: Clear Channel Airports and Monster Media Unveil the Inaugural Advertiser for their New Interactive DS Format

2 June 2010 11 h 19 min

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Microsoft is the first advertiser taking advantage of Clear Channel Airports and Monster Media’s multi-touch and gesture-based digital signage at Seattle-Tacoma International Airport. The Redmond (close to Seattle)-based company will use the installation as part of its broad campaign to promote the new Windows Live Hotmail.

USA: Clear Channel Airports and Monster Media to Install Gesture-based Digital Signage in Airports

21 May 2010 7 h 49 min | 1 Comment

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Clear Channel Airports (CCA) has teamed with Monster Media to create a network of gesture-based digital signage to be featured in select airports across the United States. The inaugural attraction – an interactive video wall – is set to be installed in Seattle–Tacoma International Airport’s (Sea-Tac Airport) Central Terminal on Saturday, May 22nd, with plans…More

Canada: Monster Media Opens Office in Toronto

2 March 2010 10 h 38 min

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Monster Media has crossed the Northern Border to set up an office in Toronto. The Canadian office will be managed by David Leetham, vice president of sales. Ontario-based Leetham has a diverse entrepreneurial background and co-founded both Intouch Media Group Inc. in 2005 and Partners Graphic in 1991. Leetham is a graduate of Ryerson University,…More

USA: Monster Media Debuts New Interactive Storefront to Promote MTV Documentary Series

21 January 2010 10 h 30 min

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Monster Media has partnered with Media Storm and Maude to create an interactive storefront for MTV’s new show, The Buried Life. The series documents a cross-country journey, following four men on a mission to cross 100 things off their list of goals to accomplish before they die, and help others do the same. Monster Media’s…More

UK: YouTube Promotes Its New “Shows” Section With Interactive Storefront Ad

11 January 2010 10 h 54 min

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Monster Media UK, PHD and Hyperspace, the innovations division of Posterscope UK, have teamed up to devise a  new street-level interactive ad for YouTube. The linked LCD-based digital display is located on Carnaby Street, in the heart of Soho’s busiest retail and entertainment area and features user touch interaction and sound capabilities. Pedestrians are encouraged…More

UK: Award for Monster Media’ Campaign for Samsung

21 September 2009 9 h 26 min

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Samsung’s interactive point of purchase campaign was awarded  ‘Best Marketing Campaign’ of the year at the 2009 Mobile Content Awards on Sept. 10, which recognized the outstanding achievements of companies active in the mobile content industry. Earlier this year (see here and here), Samsung partnered with Cheil Worldwide and Monster Media to introduce prospective buyers…More

United Kingdom: New Partnership between Monster Media and Harrods

10 August 2009 10 h 55 min

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Monster Media has partnered up with Harrods in London to install a 6 feet by 10 feet (1,80m x 3,00m) interactive display in one of its storefronts located on Brompton Road. The installation features gestural, as well as mobile, interaction. The operation officially started on June 26 and will continue to run through until the…More