Neo Advertising, the Swiss leading Digital Out-of-Home advertising company has announced strong growth and profit in 2011 as well as positive 2012 outlook. The company has posted for the fiscal year ending 31.12.2011 net revenues toping EUR 4.6 million, a 126% growth compared to previous year. EBITDA margin reached 24% at EUR 1.1 million. The…More

The 30 multiplex CinemaxX cinemas in Germany have completely abolished paper. The entire park of poster sites has been replaced by over 450 47’’ screens and 300 projectors (Panasonic). Neo Advertising is responsible for content, operation and consulting, while Black Box took care of the installation. These new displays come on top of the 500…More

Neo Advertising and Migros Vaud have announced the deployment of a new DOOH network in one of the biggest shopping centres in the French part of Switzerland – the Migros Crissier Shopping Centre. The installation is based on three different digital concepts.The first consists of six advertising screens placed in an oval shape in the…More

Neo Advertising and TPG Pub, the ad-sales agency owned by the Geneva Public Transport Authority (TPG), are together launching a DOOH offer. The offer combines the 483 screens operated by Neo in four of the biggest shopping centres in Geneva (La Praille, Thônex, Eaux-Vives 2000, Les Cygnes) with the pairs of screens installed in every…More

Neo Advertising Spain and BlueFox are currently working together to develop digital signage network channels for the health sector. The two companies have already been collaborating on the Farmanova (pharmacies) network for three years now. A new network, known as HablaClaroTV, has been recently deployed in the DKV insurance company’s offices in Madrid, Barcelona, Saragossa…More

Health insurer DKV’s offices in Madrid, Barcelona, Saragossa and Palma de Mallorca have been equipped with a new digital signage concept: Habla Claro TV (Speak Out TV). The channel promotes the company’s values and products, and also features health tips as well as news content (weather, sport and general information). Neo Advertising Spain was in…More

Spanish pay TV channel Gol T will soon start broadcasting football matches from both the Champions’ League and from La Liga (the Spanish National League) on digital signage networks in motorway service stations and in shopping centres. At the moment, sixteen service stations from the Areas Group, which welcome 1.2 million people per month, are…More

Last Wednesday, July 20th Neo Advertising inaugurated its first Digital Branding Zone. Installed in Balexert, the biggest shopping centre in French-speaking Switzerland, it is composed of 28 46” HD LCD screens, as we previously announced. It is the biggest digital installation of its type in the country. The marketing strategy for the zone has been…More

Neo Advertising has entered into a long term exclusive agreement with Balexert, one of the most important Swiss shopping centres, to install and operate a Digital Branding Zone. The Digital Branding Zone will be installed in the newly built section of the centre and will be inaugurated on the 4th of July 2011 (you can…More

Swiss group Neo Advertising is certainly one of the best known pure DOOH players in the market. In its heyday, the group, which was created in 2003, had operations in some fifteen countries spread across three continents (Europe, North America and Asia) and operated over 100,000 screens. Hit hard by the economic crisis, Neo has…More